LaunchDM has developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach to SEO in Reading, PA has delivered exceptional results.
LaunchDM, headquartered in Reading, PA, is a creative digital marketing studio that has served clients around the globe since 1997. We are a small and agile creative team of professional developers, designers, and strategic marketers who leverage digital to help clients increase revenue, reduce costs, and improve efficiencies.
Our expert teams work hand-in-hand with clients, such as Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world), Sweet Street Desserts, Giorgio Mushrooms, Jonathan Green, Inc. and US Boiler Company, to turn ideas into results.
If, like most people, SEO is a mindboggling topic, we can help. We love SEO and can help you understand the mysteries behind the process we know so well!
How SEO Works
SEO is a technique that incorporates keyword phrases that are relevant to your products and services into your website content, your advertising, marketing collateral, social media posts, and everything else you publish, to help visitors find you on the Web.
When Google (and other search engines) discovers those key phrases, it reviews your content and evaluates links you’ve earned from relevant, high-quality sites to determine if you may be an “authority” in your industry. If your site has been properly optimized, Google will reward you by promoting you to the top of its search results.
For example, if you manufacture custom architectural signage, such as L & H Sign Company, you would want searchers to find your business at or near the top of the Google and Bing results when they search for phrases like “wayfinding signage design.” If you bake gourmet desserts, as does Sweet Street Desserts, you would like to be found quickly when people search for “red velvet cupcakes.”
The expert SEO consultants at LaunchDM will discover the optimal keywords for your business and your industry sector. We can find the gaps in your keyword and content strategies that your competitors are targeting, but you are not, that are leaving you at a disadvantage when it comes to ranking. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic– and that’s just in just one year!
Of course, earning more traffic is just one part of SEO. Providing a better user experience, increasing your conversions, and expanding your business are some of the other benefits. Your site doesn’t need millions of visitors if, through expert conversion rate optimization, you can convert into customers the ones who like what you have to offer.
SEO is a long-term process and it takes hard work. Some businesses will see the results of a well-executed SEO strategy in a few months; others take far longer. If you find an SEO firm that promises you top search engine rankings in a short time, run!
LaunchDM provides Search Engine Optimization (SEO) services to large and small businesses in Reading, PA and beyond, including those in the most competitive sectors, such as real estate, financial services, insurance, manufacturing, travel, retail and healthcare. Let us help your business stand out from the crowd.