Every great brand has a story, and LaunchDM excels at graphically interpreting yours. Whether you need a new identity for your Reading, PA business, a website, printed collateral, a promotional campaign – or all of the above – our graphic designers will collaborate with you to convey your message about who you are, what customers can expect from you, and what sets you apart from your competitors.
Wikipedia defines a graphic designer as a person who “uses various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.”
As an international creative digital marketing studio, our LaunchDM design team works on digital and traditional projects of all sizes, from designing websites and logos to packaging for gourmet snack foods to billboards for the newest children’s museum in Pennsylvania.
Our Graphic Design Capabilities
Branding – The most important thing about company branding is that we effectively communicate the “heart” of your business and define your company’s “personality.” We can help you build a creative brand design from scratch or improve your current brand to establish a fresh identity for your business.
Logos – A logo is just one part of building your company’s brand and identity, but it’s one of the most visible. It creates a picture in the customer’s mind about you before they ever set foot in your store or visit your website. A great logo is made up of two essential things: a great concept and great execution. Art and creativity are present in every logo we design.
Web design – At LaunchDM, we love to imagine, design and build exactly the types of websites our clients need in order to engage their customers. Because our managing partners came from the world of painting and fine arts, our goal is to elevate all of our work to an art form. You know a great web design when you see it… but we understand what really makes it work.
Custom apps and shopping carts – It’s all about providing the best possible user experience, and the shopping cart or mobile app you choose will be the backbone of your online store. Very few design studios can match LaunchDM’s proven track record for ultra-creative custom eCommerce solutions for businesses who sell online. We can help you do it right.
Packaging design – More than just a container, the design of your packaging can encourage someone to choose your product over another. Studies show that 93% of consumers respond to visual factors when making a purchase. With our innovative combination of advertising, branding and information design, LaunchDM can help you get your product noticed.
Digital signage – LaunchDM can do spectacular things with digital signage content. In fact, the work we did for the Smithsonian’s National Museum of Natural History earned a DIGI Award and a MUSE Award. We can help you find innovative ways to communicate your marketing, advertising, informational and promotional messages in an effective, and increasingly popular, way.
Environmental graphic design (EGD) – EGD is a method of integrating graphic design seamlessly into the architecture and landscape. In the olden days, signs were simple advertisements placed on buildings, maps were something that you read in paper form, and banners announced the next marching band in the parade. Today, the compelling environmental graphics we deliver might come in the shape of bus wraps, billboards, branding signage or trade-show booth graphics.
Stationery and print materials – With 17 years of professional design experience, we have the ability to bring printed materials to life in a wide range of styles, whether you need business cards, brochures, letterhead, media kits, sales kits or other marketing collateral.
At LaunchDM, we are committed to the success of our clients. When you need expert graphic designers in Reading, PA to create just about any solution you have in mind, give us a call.