A long-term marketing strategy can be beneficial for all types of businesses in Reading, PA. As a marketing agency, LaunchDM offers a mixture of technical expertise, artistic aptitude and vast experience in a wide range of businesses and industries.
As an international creative digital marketing studio, we work on digital and traditional projects of all sizes. We have provided marketing and web design services for diverse clients in Reading, such as Unique Pretzels, Reading Neck & Spine Center, Greth Homes and Sweet Street Desserts.
Is It Branding or Marketing?
Today, the lines between branding and marketing have blurred and many people confuse the two. Branding is often misconstrued to be the visual elements that represent your business to the outside world. Instead, branding is the process used to develop loyal customers and advocates for your business.
Marketing encompasses the tools we use to attract interested customers and convince them to buy. While marketing may contribute to a brand, the brand is bigger than any individual marketing effort. In essence, branding is what you are and marketing is what you do. The following explanation may help clear things up.
What Is Branding?
If you are a sole proprietor or own a small business, you may be thinking that branding is not for you. But brands are not just for big companies – they can make smaller businesses stand out from the crowd, particularly in competitive markets. In a nutshell, your brand defines what your business is about and how you want others to see it.
A strong brand image can help you establish an edge over the competition and open doors to new opportunities. But, first, you need to define who your target audience is. After that, everything your business says and does should be done with this audience in mind.
What Is Marketing?
Wikipedia defines marketing as, “communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.”
In other words, marketing is where you can begin thinking about profitability. It helps you communicate your brand message and business values to the audience that you defined earlier.
One major component of marketing relates to your website. Today, most of us enjoy constant internet access and are much more likely to go online and research a business before we ever visit in person or purchase a product. To build a strong online presence for your brand, your website will need to look appealing and be intuitive and easy to use. With our expertise in web design, LaunchDM can help you reach your customers through professional web and mobile web solutions.
Search Engine Marketing (SEM) is another of our core services at LaunchDM. It encompasses several components, such as search engine optimization (SEO), web analytics, conversion rate optimization, and paid search (PPC). With a quick analysis, we can tell you if a PPC campaign would be a viable way to market your business, or how much impact better search engine optimization might have.
While most of us understand the importance of design when brand building (e.g., logos, website design), we often neglect the process of choosing the words that bring our brands to life.
Words definitely matter, and brands that tell their stories and show them generally win hands down. Every time you write something about your business, you either engage or disengage your customers. This is another critical marketing component to remember as you publish content on your site or communicate with your audience through social media channels.
LaunchDM has earned recognition as a leading marketing agency in the most competitive online markets for over 17 years. If your business in Reading, PA needs help building a robust online presence for your brand, we would be delighted to help.