LaunchDM is a specialist in Salesforce and WordPress integration and development. Our services will ensure that your Philadelphia business has your very latest sales leads, all in one place.
LaunchDM, short for Launch Dynamic Media, has been developing solutions for the Web since 1997. Whether you would like to manage your data more efficiently, improve the efficiency of your sales team, implement a better customer service solution, or connect with your customers anytime and anywhere, we can help you make constructive changes, no matter your size or industry.
What is Salesforce?
In the company’s own words, Salesforce is, “A customer relationship management (CRM) solution that brings companies and customers together.” The service allows businesses to use cloud technology to better connect with customers, partners, and potential customers.
Salesforce is among the largest software companies in the world and is trusted by more than 150,000 customers, including over 80% of Fortune 500 companies. The company has been ranked by Forbes magazine as one of the top three most innovative companies in the USA every year since 2011.
Salesforce is more than just a sales tool. It’s a powerful resource, and many organizations find that they get the most out of it with customized and ready-made apps and integrations that enhance their sales teams’ work.
What is Salesforce & WordPress Integration?
Integration means building your WordPress website and Salesforce CRM to work together seamlessly. It will bring valuable customer information directly into Salesforce.
When not integrated, your employees are probably wasting time manually transferring information from one system to the other. This is inefficient, error-prone, and time-consuming.
LaunchDM offers a highly regarded custom WordPress plugin that determines which paths visitors took to get to your site (e.g., search engine, external link, pay-per-click ad campaign, etc.) and then ties this information into Salesforce (or another CRM).
The plugin has a unique way of making the forms on your WordPress site, and your eCommerce transactions capture data behind the scenes that will speak to Salesforce and help you easily track all interactions. We can make your forms as simple or complex as you like.
Based on your pre-set rules, leads are automatically triaged and assigned to the right person. You could even consider incorporating a script to analyze the phone number provided on a form to validate the time zone in order for your global customers to be contacted at suitable times.
Our custom plugin also offers advanced analytics that provide very detailed insights into user activity. It helps you gather traffic sources and links your leads to those sources. This means you’ll be able to quickly analyze the ROI on the different advertising channels you use.
If you need information on Salesforce and WordPress integration and development for your business in Philadelphia, get in touch with the experts at LaunchDM to find out how we can help!