Whether your company in Philadelphia has never invested in paid advertising before or your current PPC (Pay-Per-Click) campaigns need a boost, LaunchDM’s services can help. With decades of experience in running PPC campaigns for global companies, we know how to deliver value again and again.
LaunchDM has delivered outstanding solutions for the Web for more than 20 years. We are experts in Internet marketing, including search engine optimization (SEO), paid search advertising (PPC), social media management, and overall digital marketing planning and strategy.
Managing paid search (PPC) advertising campaigns is one of our specialties at LaunchDM. In fact, some of our team members have been handling paid search advertising for over two decades. Our experienced team can help you boost your digital return on investment.
In addition to managing a multi-million-dollar annual advertising budget on the Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads and Microsoft adCenter) platforms, LaunchDM utilizes other advertising platforms, such as Bankrate and Lending Tree, for our financial clients, as well as Facebook Ads, Twitter Ads, and LinkedIn Ads. We can also deploy national and/or localized display campaigns for banners or other creative.
What is Paid Search and Pay-Per-Click (PPC) Advertising?
Paid search (sometimes called sponsored results, paid listings, or sponsored listings) is an auction-based model. Advertisers bid on keywords relevant to their businesses in an effort to trigger the placement of their ads on search engine results pages (SERPs).
Search engines typically use an algorithm to decide which ads will appear and in what order, and the factors they weigh are primarily driven by revenue.
The more you pay per click, the more likely it is that your ad will appear in the search results. What you spend will depend on how much you’re willing to pay each time a searcher clicks on your ad. You can use this to your advantage, especially if your site is new and your SEO strategy hasn’t yet achieved any presence in the search results.
The most common fee structure for paid search is called Pay-Per-Click (PPC). Advertisers pay only when their ads are clicked. At one time, the terms “paid search” and “PPC” were interchangeable. Today, the phrase “paid search” primarily refers to paid listings on a SERP, while “PPC” can include any ads that are bought per click, including banners, video ads, mobile ads, affiliate links, rich media, and so on.
An approach that encompasses a variety of different ad types can be a great way to ensure that you reach your target audience. We work hard to select the right keywords for your business, and we test and retest these search terms to maintain your relevance.
If you are thinking about investing in PPC (Pay-Per-Click) advertising services for your Philadelphia business, call LaunchDM today for a free consultation! We know how to deliver impressive results.