SEO services from LaunchDM should be an integral component of the overall marketing strategy for your Philadelphia business if you want people to find you online. Start driving more traffic to your site today!
LaunchDM is an award-winning international creative digital marketing studio that, since 1992, has been customizing search marketing plans focusing on the uniqueness of each individual client’s business. We have a unique approach to SEO.
Our Director of SEO/SEM has decades of experience in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. We have developed one of the most comprehensive keyword analysis tools in the industry and are happy to help you understand its value for your business.
FAQs About Search Engine Optimization (SEO)
As you consider how best to build or improve your web presence, you will likely have a lot of questions. Here are some frequently asked questions that will help you gain a better understanding of SEO.
What is SEO? Search Engine Optimization, or SEO, is the simple act of helping businesses get discovered by search engines and ranked high on the search results page for keywords and phrases that relate to their business. At LaunchDM, we are experts at discovering the optimal keywords for your business and your industry sector. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic–in a single year!
What is “organic” SEO? Think of organic results as natural results. It means that your site is optimized to rank well without paying for placement through PPC (pay-per-click) advertising and other forms of paid advertising and without using unethical tricks.
Why does my business need SEO? SEO should be an essential part of your marketing and sales strategy. With the rapid growth of the Internet and the demise of many traditional offline channels for reaching customers and prospects (e.g., Yellow Pages), building a larger web presence is indispensable if not vital.
Why do search engine rankings change often? The Web is a dynamic place and search engine results pages (SERPs) can change frequently. One day you may rank second for an important keyword phrase and two days later you may rank fifth. New sites are constantly discovered by the search engines, older sites are removed, and older sites are upgraded or enhanced with SEO to make their content more attractive. These are all factors that affect rankings.
How long will SEO take? The benefits of SEO are undeniable, but it’s not a game you can “win” and then quit. Keeping your business visible and on top of the search results requires continual effort both onsite and offsite. We have to stay on top of Google’s constantly evolving algorithms, and meeting your business goals will depend on your industry competition, current site design, and so on.
What is “local SEO” and how is it different from traditional SEO? In recent years, Google has overhauled its search results to give local businesses a prominent location on the first page. If your business has a brick-and-mortar store, we can optimize your site for locally-focused search phrases to help your customers find you when they need you.
When you’re looking for SEO services from an agency in the Philadelphia area that has the skills to help your business succeed on the Web, get in touch with LaunchDM. We would be delighted to help!