Search engine optimization (SEO) content marketing has become an essential tool for enterprise companies looking to drive website traffic, increase brand awareness, and cultivate customer relationships. By strategically optimizing web pages with compelling content that is tailored towards your company’s target audience, you can differentiate yourself from competitors and ensure those customers have a great experience interacting with your business online. If done correctly, SEO content marketing in Philadelphia, PA will not only help build brand loyalty among existing customers but also draw in new prospects interested in what your company has to offer.
At LaunchDM, we specialize in helping you create the perfect SEO content marketing strategy for your Philadelphia-area business. Our team has over 20 years of experience developing and executing successful content marketing plans that drive true value to our clients. Whether it’s creating compelling blog posts or optimizing product pages for search engine visibility, we have the necessary skills and expertise to ensure your domain stands out from all the rest.
Why Traditional Marketing Methods Fall Short
Ingratiating a brand’s persona into the psyche of the average consumer used to be a simple process. Throwing out massive campaigns that do little more than claim that your company’s offerings were superior to any others simply worked, and because they worked and there were few viable alternatives that process is what brands stuck to. The issue is that, like with any methodology, the ROI began to show diminishing returns.
At this point, many places were rooted in a sunk-cost mindset. Traditional marketing wasn’t having the same effect, which meant that they needed to find workarounds within the same vein. Commercials adopted more comedy routines, newspaper ads embraced more vibrant colors, etc. It was a cycle of throwing more money into the same form that wasn’t working, and it made the process more expensive as a result. Traditional marketing is a money pit that costs companies billions of dollars, and ultimately their target audiences aren’t becoming more receptive. The traditional marketing model resembles something like this:
- Awareness
- Interest
- Desire
- Action
The greatest amount of emphasis is placed on raising awareness and putting your brand name out as broadly as you can make it to as many people as possible. The trouble is, casting a wider net doesn’t help if you’re fishing in the wrong waters. Traditional marketing may not be totally obsolete, but there are better ways to get more results without breaking the bank.
Why Content Marketing Works
Content marketing is a type of digital marketing that takes on the same components as traditional methods, just in a more cost-effective way. Content marketing flips the traditional model to something like this:
- Interest
- Awareness
- Desire
- Action
The main difference here is instead of focusing on brand awareness and getting your message out to as many people as possible, the focus is on making sure that the people who are interested in what you have to offer are properly informed about it. Content marketing is much more targeted than traditional methods and a lot less expensive, making it an ideal solution for businesses looking to get the most bang for their buck.
LaunchDM’s in-depth experience with SEO content marketing in Philadelphia, PA makes us the ideal partner to help you get the most out of your content marketing strategy. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
