Almost every business today is using it. This new form of marketing is driving massive growth, expanding new business models, and getting bigger by the minute. What exactly is it? Content Marketing is a strategy used to increase lead generation and sales growth using new media platforms. By creating unique material, or “content” (such as editorial articles, white-papers, blog posts or even videos) that serve as means of education or entertainment for a business’ target audience, companies can establish credibility for their brand and expertise in their industry.
For instance, when you Google a phrase such as “how to make lasagna” all of the results shown on the first page of Google are likely from businesses who are using content marketing as a means of reaching you, their buyer. But how exactly are they using content to drive growth? Content marketing costs 62% less than traditional marketing, but generates 300% more leads, according to a survey by Demand Metric. But not all content is created equal. Do you have the vision to make digital transformation happen?
Modern Digital is the future.
Don’t get left behind. In a world transformed by digital technology, you can’t move ahead unless you know exactly what to do. Learn what modern digital marketing is, how to increase conversion rates by delivering the right kind of content, and how to optimize your website for lead generation, plus much more in our free guide.
- What is Content Marketing?
- How Content Marketing is Different from Traditional Marketing
- Benefits of Content Marketing using New Media Platforms
- Distribution Methods
In today’s society, nobody wants to hear marketing messages.
Television advertisements are plummeting, banner and sidebar ads are dead, and the classic “salesy” marketing messages always get an eye roll instead of actual interest from consumers. In order to thrive online, businesses need a way to reach consumers that doesn’t make them feel as though they’re trivial in a massive game of capitalism.
Content marketing allows businesses to reach their audience with valuable, original content tailored to their needs as consumers. And in return, the business has the opportunity to present their product to their buyers, but in a much more natural way than traditional advertising. Content marketing helps show that your business understands a buyer’s story, and illustrates how your product or service helps solve a problem.
This tradeoff of helpful content for your buyer’s attention is one of the most valuable business-to-consumer transactions the advertising industry has ever seen, and it’s growing ever bigger.
Content Marketing improves the relationship between you and your buyer by solving a problem of your target audience, and there’s nothing in the world that’s more appreciated than a solution to a pain point. This creates a healthy, reciprocal relationship that isn’t found in any other form of marketing. Content marketing also lowers marketing costs. It doesn’t require a dime of advertising to be effective. Buyers can find your content on social media, search engines, forums, community websites, or anywhere in between. If it exists on the internet, it’s accessible, simple as that. Finally, content marketing enables businesses to earn the trust of your industry. To produce quality content, you have to know what you’re talking about. Content marketing is great at filtering out quality information from junk in any industry.
Creation of Digital Marketing Assets.
Digital content is one of the greatest assets that any business can leverage today. But here’s the thing:
Producing great content isn’t easy!
Many businesses who attempt to form successful content strategies just don’t have the time, the resources, or the patience to make it work. At LaunchDM, we can help you implement content marketing strategies that will skyrocket sales and lead generation while you sip your morning coffee. Want to learn more? Don’t get left behind. Start by downloading our FREE Guide today!