Many marketers look at social media as just a necessary evil, but they’re thinking about it all wrong. Regardless of the size of your business, social media can help you generate more leads and more sales, but it has to be done just right. If you’re ready to explore what social media marketing in Philadelphia can do for your brand, LaunchDM can help.
Social media marketing is about relationships. We mix in it every day. We understand it and believe it should be a component of almost any company’s web presence. But placing a Twitter icon on your home page and hoping for the best is useless. Linking to your Facebook, Twitter or MySpace page when they offer nothing of value is equally silly. If you choose to incorporate social media into your overall marketing plan, it should become a major piece of your communication package or you just shouldn’t do it.
If you are a Philadelphia based business, contact LaunchDM today. Before you turn your back on social media marketing and label it as a colossal waste of time, carefully consider these three potential benefits:
1. Business Exposure
Believe it or not, Facebook is turning 10 in 2014. No longer can we ignore it as a passing fad. Along with Twitter, these social media giants serve about 1.5 billion users around the globe. Google+ has gained momentum with 343 million active monthly users. And other social networks, such as Pinterest, Instagram, Vine and Snapchat, have gained ground with certain user categories and demographics. Can you think of a better way to get such great marketing exposure for your business outside of your immediate geographic area? And, unlike many traditional marketing strategies, social media allows you to focus the bulk of your efforts on an audience that already has a real interest in your company.
2. Customer Engagement
Social media marketing gives your business the opportunity to communicate with current and potential customers in real time. A lot of energy comes from interaction, participation, and collaboration. Once you determine who your audience is and listen to what they care about, you’ll know where to focus your attention. Most social media users love to socialize, and you can use this to your competitive advantage by putting a personal face on your business. Instead of just a company name, they will appreciate your willingness to listen to their concerns and deliver helpful feedback. If you can learn how to tell compelling stories and provide educational content that readers find useful before you try to sell them your products, you will likely be rewarded with a pack of loyal supporters.
3. More Traffic
Social media exposure and customer engagement can greatly increase your leads and sales. If you have a well-designed website that’s mobile- friendly and content to compliment your social media engagement, you’ll generate more traffic to your brand and better search engine rankings than you thought possible.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. And everything on social media is trackable. Our unique analytical and reporting tools can help you monitor your social media activities and assess their effect on your website traffic, lead generation and product sales. When you’re ready to learn more about social media marketing in Philadelphia, give us a holler.
Philadelphia – are you ready to get social? We are…. so let’s do this. We can help your business. Contact LaunchDM today.