What worked last year on the web, or even last month, may not work tomorrow. As a result, the digital agency you choose to help grow your Philadelphia business should offer a wide range of skills that will guide you through new and evolving technologies in the digital space.
At LaunchDM, we’ve been using our collective energies since 1997 to develop marketing strategies and creative ideas that help build businesses. We have experience working with small and large local organizations, Fortune 100/500 companies in New York and Philadelphia, and businesses in virtually every industry around the globe.
A Few of Our Digital Marketing Services
Web Services – At LaunchDM, we love to imagine, design and build exactly the types of websites our clients need in order to engage their customers, and we have the tools and deep expertise to make it all work. As the number of devices, platforms, and browsers that need to work with your website grows, our responsive web design services will also be integral to your success. If it involves pixels and bits, we can guide you through the process.
Social Media Marketing (SMM) – Conversations about your brand happen 24/7 on social, and you’re expected to stay on top of it to build brand buzz. But deepening your customer relationships today goes beyond traditional customer service. The way you incorporate social customer service can make or break the reputation of your brand. Deploying consistent social customer service strategies can help you earn brand advocates for life.
Search Engine Marketing (SEM) – Search engine marketing is another core service at LaunchDM. It’s the art of driving more and better traffic to your site to achieve greater online visibility through the use of paid search, such as Pay-Per-Click (PPC) advertisements, Social Media Marketing (SMM) and Search Engine Optimization (SEO). Since a growing number of consumers shop online, search engine marketing has become one of the most important ways to increase your company’s reach.
Search Engine Optimization (SEO) – SEO focuses on organic (unpaid) search results. It’s a cost-effective way of reaching the top of the search results when a user searches for keywords related to your business. SEO can be done “on site” and “off site” to impact the visibility of your website. Both SEM and SEO can be great ways to attract customers, but each strategy uses different tactics. We can help you combine them into a comprehensive strategy that will benefit your business.
Digital PR – PR isn’t just about press releases and media relations any more. The principles of traditional and digital PR are very much the same, but digital PR allows you to reach a larger, relevant audience for a longer period of time. At LaunchDM, we combine traditional PR with content marketing, search and SEO, and social media, and blend them into a strategic solution that speaks directly to your target audience.
It’s crucial to find a digital agency that can help your Philadelphia business move from traditional marketing to more digital and inbound marketing. LaunchDM’s knowledge spans across all available digital communication opportunities. Get in touch today; we would love to help!