Your WordPress website is often the first place that people visit and start to share their information with you. CRM integration services from LaunchDM will help you get that information into Salesforce, HubSpot, Zoho, or another CRM platform, to ensure that your team has the latest sales leads, all in one place.
LaunchDM is a creative digital marketing studio that has been serving global clients since 1997. We are a small and agile creative team of exquisite designers, professional developers, and strategic marketers who leverage digital to help our clients increase revenue, reduce costs, and improve efficiencies.
Why Integrate WordPress and CRM
A fully functional Customer Relationship Management (CRM) system is the backbone of every business organization, no matter how small or large. Integrating it with your WordPress website can open up a world of better management possibilities you probably didn’t know existed.
Instant access to real-time data. CRM-to-website integration gives you instant access to your most up-to-date data. This is a particular benefit when communicating with customers because you will have the latest data related to the profile and order and can provide better customer service.
Less manual work. Think about the wasted effort involved with exporting data from your WordPress site and then importing into the CRM. It’s even worse when it has to be done with manual copy-and-paste. There’s also the danger that the data is never recorded at all in the CRM. CRM-to-website integration automates tasks between both systems, thereby increasing employee productivity and saving your business time and money.
Central source of accurate data. Different departments in your company will use customer data in different ways in order to reach your overall organizational objectives. CRM-to-website integration gives the entire company access to a single, centralized master record on current customers and leads. You’ll avoid the potential for data duplication and can greatly enhance your marketing efforts.
Improve customer experience. CRM-to-website integration will help you improve your customers’ overall experience of interacting with your brand. Immediate access to your data can reduce your response times in areas such as acknowledging and following up on new orders and dealing quickly with customer feedback.
Boost sales. Many businesses spend lots of time and money creating great content and contact forms on their WordPress websites in the hope that potential customers will reach out. When your website is integrated with your CRM, your team will have up-to-the-minute, accurate data to work with. This can shorten the sales process and boost conversion rates.
Take advantage of LaunchDM’s custom WordPress plugin that determines where visitors to your site originated (e.g., search engine, external link, pay-per-click campaign, etc.) and automatically ties those details into your CRM.
This custom plugin also offers an advanced analytics system that provides you with detailed insights into user activity. It helps you gather traffic sources and links your leads to those sources. This will make it easier for you to analyze the ROI of your various advertising channel spends.
With WordPress CRM integration services from the talented LaunchDM team, customer relationships and lead generation are sure to improve. Contact us today to explore the possibilities!