A CRM like Salesforce is only as good as the data it receives. Many businesses fail to integrate their WordPress websites with Salesforce, never realizing the potential benefits. LaunchDM can help.
Salesforce.com is one of the world’s largest providers of customer relationship management (CRM) software. LaunchDM works directly for Salesforce, designing many of the websites and apps you have used for years. We also provide WordPress integration services to our clients who use the CRM to manage their sales and business data.
Why Integrate Your WordPress Website and Salesforce?
Studies show that 68% of people will abandon your brand if they don’t believe you listen to them or value their business.
If you are not fully supporting your customers at every stage as they research your products, compare prices, and communicate with customer service, you run the risk of providing a poor experience and jeopardizing a potentially lucrative sales funnel.
Your WordPress site can tell you which pages your prospects and customers are visiting, what types of content interest them, what they’ve been clicking on, which forms they’ve filled out, and where they are in the buying cycle.
You’ve already made the business decision to invest in CRM technology but, if your website and CRM are not integrated, your employees are probably wasting time on data entry. Manually transferring information from one system to the other is inefficient, error-prone and time-consuming.
Automatically integrating the data you collect on your WordPress website with Salesforce will ensure that you have the latest information, all in one place. This improves productivity by freeing up your marketing and sales team to focus on other things.
Our Custom WordPress Plugin
LaunchDM has developed a highly regarded custom WordPress plugin that determines where visitors to your site originated (e.g., search engine, external link, pay-per-click campaign, etc.) and ties those details into Salesforce HubSpot, Zoho, or another CRM you may be using.
The plugin offers a unique method of making your Web forms and ecommerce transactions capture data behind the scenes that will speak to your CRM and enable you to easily track all interactions with your visitors, gain new insights, and generate new sales opportunities. Your forms can be as simple or complex as you desire.
Our custom plugin also offers an advanced analytics system, which gives you detailed insights into user activity. It helps you gather traffic sources and links your leads to those sources. This means you’ll be able to easily analyze the ROI on your various advertising channel spends.
If your business depends on working with a large number of contacts, managing and organizing their details between your website and CRM can be a mind-numbing chore and a poor use of your time.
WordPress and Salesforce integration services from the skilled LaunchDM team will help you improve the overall experience of your customers, improve your marketing outreach, and increase your sales. Contact us today to learn more.