Are you a dentist who needs a website and/or a long-term marketing strategy? LaunchDM brings a mixture of technical expertise, artistic aptitude and vast experience in a wide range of businesses and industries to the table. This enables us to build a robust online presence for your brand.
You have only one shot at making a first impression, so we focus on representing your practice in the best way possible to help you generate new patients and revenue for your business. We can also integrate the marketing components you need into a simple, yet comprehensive package.
LaunchDM, short for Launch Dynamic Media, is located in Wyomissing, PA. Since 1997, we’ve helped thousands of businesses get online and stay ahead of their competition with ethical and sustainable marketing strategies.
Many of our clients are household names – big brands and businesses you would find on the main streets of your city. For instance, we have provided marketing and web design services for many dental clients, including Penn’s Commons Dental Group, Joseph E. Blackburn, DMD, and Berks Oral Surgery.
How to Achieve Top Results
1) The first thing to determine is whether anyone can find you on the web.
Search Engine Marketing (SEM) is one of our core services at LaunchDM. It encompasses several components, such as search engine optimization (SEO), web analytics, conversion rate optimization, and paid search (PPC).
With a quick analysis, we can tell you if a PPC campaign would be a beneficial way to market your business, or how much impact search engine optimization could have.
We also think it’s critical for dental practices to consider Social Media Marketing as an opportunity for strengthening relationships, increasing brand awareness, and influencing patients and prospective patients to take action.
After careful attention to keyword search volumes, audience demographics, as well as your budget and/or campaign objectives, we can help you connect your dental practice with the world.
2) The next phase of evaluation involves the design of your website.
Now that patients have found you, are they getting the right message, one that influences them to call or contact you? This is where LaunchDM’s expertise in website design comes into play.
People today have constant internet access and are much more likely to go online and research your practice before they ever make an appointment to visit you in person. Even people who get a recommendation from a friend or family member are more likely to check you out online for confirmation before they make a decision.
If you have a weak online presence, you will lose a huge pool of potential patients. To build a strong online presence for your brand, your website will need to look appealing and be intuitive and easy to use. At LaunchDM, we can help you reach your customers through professional web, mobile & branding solutions.
3) The final phase involves “conversion,” or whether visitors to your website are taking the action you want them to take.
If they’re not, we want to find out why and fix it. Is your site well-organized? Can patients and potential patients find what they’re looking for? With our state-of-the-art analytics tools, we will gauge your current rate of conversion, identify the trouble spots, and design a plan of action.
No matter how well-designed your site is and how many visitors it’s converting into patients, it’s usually possible to make the conversion process easier and more painless for them, leading to better results for your practice.
LaunchDM has earned recognition in the most competitive online markets for over 17 years. If you are a dentist or other healthcare practitioner who is interested in marketing your business at a whole new level, contact us to find out more about our innovative approach to the ever-changing search industry.