Incorporate sports marketing into your business plan and build a stronger brand for your sports-related products and services. LaunchDM is an innovative web development agency that can help you define your brand identity, find your target market, and build relationships with customers and fans.
LaunchDM has been delivering exquisite solutions for the web for 17 years. We can help you reach your customers with today’s growing trends in interactivity, rich media, mobile and more – from visually stunning Flash to 3D animation to digital signage.
We partner with your organization to help you define what your sports team or business offers to the market, and develop advertising and marketing campaigns that will drive your brand to thrive.
Our Sports Marketing Strategy
Our approach includes examining your marketplace to research your competitors, consumer information, market trends and market needs, and determine how your brand fits into the market as a whole.
This process includes a SWOT analysis that will encourage you to think about your business in a whole new way by considering all of your internal strengths and weaknesses, and the external opportunities and threats your brand faces in the marketplace.
We work across all mediums and have an exceptional mixture of technical expertise and artistic aptitude. We’re just as comfortable designing landing pages and mobile apps as we are with product packaging and event promotions.
LaunchDM’s objectives go beyond first impressions and brand awareness. Our goal is to create real and authentic long-term relationships between your brand and its consumers and fans.
How Sports & Traditional Marketing Differ
In the arena of sports-related products and services, it’s no longer enough to focus solely on big media and huge Google Adwords budgets. Your business has new choices today that should capitalize on the differences between regular marketing and sports marketing, such as:
- Most manufacturers and retailers are accustomed to paying for placement, brand advertising and promotions, but sports fans identify with teams, individual athletes and products, and are passionate about promoting them to others, all on their own.
- Unless your brand has huge name recognition, like Apple® for example, most consumers will make purchases with little or no social interaction with family or friends. Sports fans, on the other hand, love to share their experiences.
- Instead of relying exclusively on your own business for promotion, you can count on sponsors to promote your brand directly by paying for media and advertising, and fans to promote it indirectly by buying and wearing or displaying licensed merchandise.
- Sporting events and teams generally have a broader distribution channel than good or services because they move from location to location, city to city, nationally and globally. Your brand doesn’t have to be limited to a static location.
- Community support is usually far greater for sports teams and events because, unlike traditional goods and services, they provide economic value to the community by giving them a social identity.
Armed with this knowledge about the differences between consumers and sports fans, LaunchDM can help your organization build brand visibility and awareness in new and modern ways.
Whether you are in Wyomissing, Berks County, greater Pennsylvania, or elsewhere in the country, LaunchDM is an agency with the solid sports marketing skills to propel your organization in front of the competition.