Finding a skilled SEO firm to work with is the most important thing you can do for your business in Philadelphia if you want better visibility on the Web. LaunchDM has an innovative approach that delivers exceptional results.
Search Engine Optimization, or SEO, is the simple act of helping businesses get discovered by search engines and ranked high on the search results page for words and phrases that are relevant to its business.
Google and other search engines promote the sites they consider to be “authorities” in a particular industry or niche to the top of their rankings. They do this primarily by analyzing the content on the pages and looking at the links the site has earned from other high-quality, related sites.
The talented LaunchDM in-house team has expertise in all of the leading web technologies and can address the onsite optimization and offsite optimization needs of your business. We can help you achieve “authority” status to reap the rewards of better increased traffic and revenue.
We work with businesses small and large in virtually every industry around the globe. We’re proud to count companies like Sovereign Bank / Banco Santander (one of the world’s largest banks), US Boiler, Sweet Street Desserts, Jonathan Green, Inc., Giorgio Mushrooms, and Omni Cable among our satisfied clients.
How Search Engines Work
The Internet is home to trillions, yes trillions, of web pages. Search engine spiders follow links in interconnected pages to discover more pages, documents, files, videos, and media. They sort it all, analyze it, and store it in their index, to be recalled later. (Google’s index contains over 100 million gigabytes of data.)
When someone queries a search engine for information, automated robots retrieve and display a ranked list of the websites it has determined are most relevant to the query based on a series of programs and algorithms (mathematical equations) that attempt to understand what the user is seeking. Google claims it fetches the search results in one-eighth of a second.
The primary duty of search engines is to provide their users with relevant results, and they work very hard to get it right. If a user clicks on a result and lands on your site, will they find what they were looking for? If the search engine algorithms determine that your site fails to deliver the expected information to users, your site may drop in the search rankings.
If your site has been optimized without using sneaky tricks and provides information the search engine thinks will be most useful to its users based on their queries, your site will appear higher in the organic (unpaid) rankings.
When LaunchDM optimizes your site, our goal is to make it easy for humans and search robots to understand the content and ensure that your site delivers exactly what your target customers want. Many of our customers see significant ranking improvements within as little as 2-3 months; others may take longer. The bottom line is that without SEO, your website can be invisible to search engines… and to the customers you’re trying to attract.
Our search engine marketing services include other components, such as web analytics, conversion rate optimization, and paid search (PPC). Every business is different and, based on your industry, budget and/or campaign objectives, some of these components may be more suitable than others for your business.
As you look for an SEO firm to help improve the traffic and visibility of your Philadelphia-based business, consider LaunchDM. Our satisfied clients are our best references!