Whether your business is considering an online advertising Pay-Per-Click (PPC) campaign or you want to have your existing website SEO or mobile optimized, LaunchDM is ready to help. Search Engine Optimization can help your website rank in the search engines and help you attract your target audience. Since LaunchDM is a local company here in Pennsylvania, we’ve helped numerous Philadelphia businesses and organizations with their search engine marketing over the many years we have been in business (since 1997).
For example; if you are a dentist in Philadelphia you want to be found in Google and Bing for keyword searches related to dentistry – such as “Best dentist for kids in Philadelphia”. Similarly if you were a brick and mortar retail store down near Citizens Bank Park selling memorabilia and gifts for the Philadelphia Phillies you’d want to come up in the searches related to the team and Philadelphia gifts / tourism / sports search phrases. Each business has it’s own keywords it would like to rank in the search engines for – and at LaunchDM we are experts on discovering what the optimal keywords are for your business.
Google and other search engines promote the websites they consider to be “authorities” in a particular industry or niche to the top of their rankings. They do this primarily by analyzing the content on the pages and looking at the links the site has earned from other high-quality, related sites. In the wake of Google’s Panda and Penguin algorithm updates, many of the old manipulative tactics that used to be popular for SEO no longer work. It’s important to focus on the tactics that do.
Here are three key elements of SEO:
- Quality Content
Write about the products or services your business offers. Become an expert and Google will reward you with more traffic. If you sell cooking utensils, write articles on different cooking tools or about how to use them in specific recipes. When Google determines that your site is an authority on cooking utensils and food-related topics, they will deliver visitors to your door.But quality content goes beyond simply publishing it on your website. It also needs to be optimized from a technical SEO perspective. Best practices dictate that a web page should load in 1 to 2 seconds. If it takes too long for your pages to load, your site will rank lower than the websites of your speedier competitors and your traffic will suffer. Broken links can cause SEO problems as can images without ALT tags and other coding issues.
- Quality Links
To send Google the message that your website is a high-quality resource which deserves a high ranking in organic search results, you will want to earn some links from other websites back to your own site. But not just any links. They should be from established, highly trusted sites in your industry or niche. Using the cooking example above, a link from Rachael Ray or Wolfgang Puck will have much more weight than a link from a cooking blog that’s been around for only a few months. Not only do these links help introduce external readers to your content, but they can solidify your reputation on the web.
- Social Media
Whether or not social media directly influences the ranking algorithms of Google and Bing, it can get your site in front or more eyeballs. And social media can give your business an additional platform to interact with customers, build your brand, and create a community, all while driving traffic to your website. The strategy can vary for every company depending on its target audience, so some social media channels may not be a benefit to every business. But social circles today heavily influence purchasing decisions, so a social media campaign may be a smart tactic.
SEO can have a very positive impact on your business, but it’s important to choose a professional search marketing firm that understands how to increase the organic traffic coming to your site and improve conversions. At LaunchDM, we think it’s important to market your business in a variety of ways, both online and offline, and we offer a variety of innovative solutions.
LaunchDM provides professional white-hat SEO services for Philadelphia businesses. It works as you can see, because that’s how you found us! Let us use the same strategies and techniques to help your business. Many clients have experienced increases in organic traffic anywhere 50% to 600% in just one year. We are not just talking about small websites either. We have provided SEO services for companies as large as US Boiler, Giorgio Mushrooms, Carpenter Technology, Salesforce and Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world).
Call today for a free consultation with our Search Engine Marketing team. We’re here and ready for your call.
For more information, here are some additional links that may be of interest: