With more than 1.5 million apps available across iOS, Android, and Windows platforms, the vast majority of them get lost in the shuffle. The mobile app development team here at LaunchDM have provided application development services on a variety of platforms for many businesses here in Philadelphia. We have the expertise to build successful mobile apps and can scale them to your business’ needs, no matter how large.
There are two types of mobile applications – native apps and Web apps, and which one you choose will depend on how you plan to use it.
- Native apps are built specifically for one particular mobile device and are installed directly onto the device. These are the apps that you download from the online app marketplace, such as from Apple’s App Store or the Google Play store for Android devices.
- Web apps are basically HTML5 websites that have been engineered with mobile devices in mind. The user interface, layout, controls, buttons, etc. have all been optimized for use on a mobile device. Rather than downloading them, users access them via the mobile device’s Web browser.
Here are just three of the reasons businesses consider developing a mobile app:
- Promote Products/Services
Your website is one of the most fundamental tools for promoting your products and services. However, in today’s age of smartphones and tablets, mobile activity makes up at least 55% of Internet usage in the United States and continues to grow. Everything from commerce to trading to payments can now be handled via mobile devices.Of course, building a mobile app doesn’t mean new customers will instantly flock to your business, but apps can be a great way to add value and keep your existing customers enthusiastic about your brand. Mobile apps also have lead-generating potential. A well-designed app, if it offers something of real value, can introduce a mobile user to your brand and turn someone unfamiliar with your business into a loyal fan.
- Build Customer Relationships
Apps provide a new way to communicate with customers. Creating a mobile app for your Philadelphia business allows your customers to find you, learn about your services and interact with you. And they have bigger and bigger expectations for 24/7 service. Allowing customers to get up-to-date information and answers around the clock right from their smartphones or tablets will drastically improve their overall experience.Use mobile apps to develop real relationships with customers and brand loyalty. Send them personalized messages to get them interested in specific products and increase your sales. Listen to their likes and dislikes to find out what’s working nicely and what you could do better. Offer discounts to encourage them to visit more often and tell their friends. Your app users can also be an excellent source of feedback for new products you may want to develop.
- Enterprise Mobility
These days, it’s unusual for work to be done exclusively on a traditional desktop PC sitting at a traditional desk in a traditional office. Many people need more flexible solutions that allow them to perform business tasks on the most convenient device.
If, for example, your company uses salesforce.com, has sales people in the field, posts documents in Salesforce Content and needs a way to present those documents in the field, we may have the right mobile app solution for your team. Easily update your iPad app directly from Salesforce Content, improve productivity in the field, and give your sales team an easy interface to deliver a consistent message to your audience.
Mobile is the way all communication today is heading. At the very least, consider creating a mobile-friendly website for your business or a Web app to provide a great user experience. LaunchDM has been developing Web solutions since 1997. Get in touch with us for mobile app development in Philadelphia, and let us help you mobilize your workforce, refresh your brand and engage your audience.