Does your company in Philadelphia need help with Pay-Per-Click (PPC) search engine advertising? LaunchDM can recommend and implement cost-effective strategies that will help you increase your online reach and maximize your profits.
LaunchDM has been delivering outstanding solutions for the Web for nearly 20 years. We are experts in Internet marketing, including search engine optimization (SEO), paid search advertising (PPC), social media management, and overall digital marketing planning and strategy. Our experienced team can help you boost your digital return on investment.
We manage a multi-million dollar annual advertising budget for our clients on the Google AdWords and Microsoft Search Advertising platforms. We also use other advertising platforms, such as Bankrate and Lending Tree, for our financial clients, and can deploy national and/or localized display campaigns for banners and other creative.
We’ve always thought this quote by famed advertising executive, David Ogilvy, sums advertising up nicely. “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
That’s the ticket – build a unique personality for your brand, advertise it effectively, and reap the rewards. Pay-per-click advertising can be a great way to get instant results online, but you’ll need a management firm with a complete arsenal of tools or you may end up spending a fortune and have little to show for it.
What is Pay-Per-Click (PPC) Advertsing?
The most common type of Pay-Per-Click (PPC) advertising involves placing text ads in search engines that display to users when they search for certain keywords or phrases that relate to your business. This type of advertising can also be done directly on websites and on social networks, such as Facebook, but these are generally more dynamic image-based ads. An approach that encompasses a variety of ad types can be a great way to ensure that you reach your target audience.
Why Choose LaunchDM?
While PPC advertising may seem reasonably simple on its face, increased bid competition and frequent policy changes by Google, Yahoo, Bing, Facebook, and the other platforms can make things confusing. LaunchDM has the experience to help you navigate the potential stumbling blocks.
We’ll evaluate your product and target market, build and refine your keyword list for advertising, write high-quality ad copy, create targeted landing pages for your website, launch, thoroughly test and monitor each campaign, track your ads to measure their effectiveness, and fine tune your campaigns to make sure you achieve the best results.
LaunchDM has provided web design, SEO and SEM services for hundreds of clients in many different industries, including Sweet Street Desserts, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (one of the largest banks in the world), Omni Cable, and Salesforce, to name just a few.
If you are interested in starting a PPC campaign for your company in Philadelphia, get in touch with Launch DM to discuss your goals and expectations. We would be delighted to work with you!