Paid Search (PPC)
Managing paid search (PPC) advertising campaigns is one of our specialties at LaunchDM. In fact, some of our team members have been handling paid search advertising since before Google AdWords arrived on the scene in 2000. Pay-per-click advertising can be a great way to get visitors when you need traffic now. But it can be risky. With poor management, you can spend a fortune and end up with little to show for it. Paid search can be a powerful advertising option for many businesses, but not for others. Making a PPC campaign work for your business requires a management firm with a complete arsenal of tools.
Fortunately, LaunchDM’s vast experience with a wide range of businesses and industries puts our clients ahead of the game. With a quick analysis, we can tell you if a paid search campaign would be viable for your business. After careful attention to keyword search volumes, audience demographics, geographical considerations and more, we can help you connect your business with the world. Many of our clients are household names – big brands and companies you would find on the main streets of your city. Of course, our work is done under non-disclosure agreements, but we would be happy to provide confidential testimonials from any of our clients if we receive a consultation request, as long as you are not in direct competition with any of them.
In addition to the multi-million dollar advertising budget we manage throughout the year on the Google AdWords and Microsoft Search Advertising platforms, we utilize other advertising platforms, such as Bankrate and Lending Tree, for our financial clients, and can deploy national and/or localized display campaigns for banners or other creative. If you are interested in starting a paid search campaign, we are happy to discuss your specific goals and expectations to see if LaunchDM will be a good fit.