As an international creative digital marketing studio, LaunchDM provides PPC services in Philadelphia and across the nation. We know how to deliver impressive results.
LaunchDM is a leader in search engine marketing (SEM) and offers a remarkable mix of technical expertise, artistic aptitude, and vast experience in a wide range of businesses and industries. We can provide search engine optimization (SEO), conversion rate optimization (CRO), and paid search (PPC) without busting your budget.
Our digital marketing experts have decades of combined experience and can help you develop comprehensive pay-per-click advertising strategies that target customers that convert. After careful attention to keyword search volumes, audience demographics, geographical considerations and more, we can help you connect your business to the world.
FAQs About Pay-Per-Click Advertising
What is Pay-Per-Click (PPC)?
Paid search (sometimes called sponsored results, paid listings, or sponsored listings) is an auction-based model. The phrase primarily refers to paid listings on a Search Engine Results Page (SERP) but can include any ads that are bought per click, including banners, video ads, mobile ads, affiliate links, rich media, and so on.
Pay-Per-Click (PPC) refers to the method of payment. Advertisers bid on keywords that are relevant to their businesses in an effort to trigger the placement of their ads on search engine results pages (SERPs). They pay only when their ads are clicked. In general, the more you are able to pay, the higher you will show up in the search results and the more clicks you will receive.
Why Do I Need a PPC Campaign?
Most businesses should be using some form of internet advertising because it’s where the people are! Pay-per-click advertising can be a great way to attract online visibility and immediate traffic to your website or even a specific webpage. PPC ads deliver fast results, and you can measure your success using several key metrics during the campaign. Other marketing methods take much longer and often there is no way to measure the results.
Where Will the Ads Appear?
PPC ads will show up on the search results pages of major search engines such as Google, Bing, Yahoo, AOL, Ask, DuckDuckGo, and many others. They appear on the top and along the right side of the page while the organic (unpaid) links are listed in the main body of the page.
Which Search Engines Do You Work With?
In addition to managing a multi-million-dollar annual advertising budget on the Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads and Microsoft adCenter) platforms, LaunchDM utilizes other advertising platforms, such as Bankrate and Lending Tree, for our financial clients, as well as Facebook Ads, Twitter Ads, and LinkedIn Ads. We can also deploy national and/or localized display campaigns for banners or other creative.
When you are looking for expert PPC services in Philadelphia, hire the expert team at LaunchDM. Contact us today at 610-898-1330 for a free consultation!