LaunchDM’s food marketing expertise can help you build a compelling presence for a new product launch or strengthen an existing brand image for your local bakery in Philadelphia, your restaurant, mobile catering service or fast-food franchise.
Over the last 17 years, LaunchDM has built a strong marketing and branding team that covers all audiences – consumer, foodservice, retail and manufacturing. We’ve used our unique in-house resources to build custom websites, ecommerce solutions, creative packaging, and successful advertising and marketing campaigns for food industry clients such as Giorgio Foods / Giorgio Fresh Mushrooms, Unique Pretzels, Reppert’s Candy and Sweet Street Desserts.
Food and beverage consumers today have high expectations. In the days of tablets and smartphones, they are increasingly scouring the internet for information and buying products online. With the right marketing and branding approach, even small, local food merchants have many opportunities today to attract customers around the globe to their delicious products.
What Draws Customers to a Product?
There are a variety of elements to focus on in food marketing that will help attract more customers to your products, such as:
- Packaging – Packaging is extremely important, especially because we’re living in a very visual world and busy consumers make split-second decisions to make decisions on what to buy. Even if you have a high-quality product, its sales will probably lag if the packaging is poorly designed.
- Mobile Marketing – Everyone has gone mobile. Consumers spend more and more time on their tablets and smartphones, and LaunchDM can help your business access this market. Consider mobile video advertising that can persuade consumers to take a look at your products or services. Texting coupons is another popular idea, and it allows you to collect information and use the demographics in your future campaigns.
- Social Media Marketing – To reach the widest possible audience, businesses today need to establish a social media presence in order to reach consumers where they spend most of their time. We can help you post information about your new products and promotions to create social demand for your restaurant or food or beverage product.
- Mobile Apps – We can also help you develop innovative apps for your business. For example, consumers today rely heavily on apps like Urbanspoon to help them find restaurants by neighborhood, type of cuisine and price. There are also app like OpenTable and NoWait that help users find nearby restaurants where they won’t have to wait for a table and make reservations. If you have ideas for innovative mobile apps that will promote your food business, LaunchDM has the expertise to help.
LaunchDM is an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help companies of all sizes and from all sectors tell their stories in today’s world.
Whether it’s a total redesign of your website or developing the materials and signage you need for a gourmet food product launch, LaunchDM wants to be your digital partner to enhance your brands through digital and traditional solutions. We know how to connect consumers with the culinary and cultural aspects of food and can help get your brand noticed.
LaunchDM has a unique blend of food marketing skills and talents to help businesses in Philadelphia accomplish their marketing goals. Get in touch with us today to talk over your plans.