How can you achieve better search engine rankings and more traffic to your website? There are no magic bullets, but SEO is a cost-effective way to start. Here are some tips on how to choose an SEO company with the skills and experience to make a positive impact on your business.
Today there are 3.3 billion Internet users in the world, and they perform 54,054 Google searches every second of every day (internetlivestats.com). Wouldn’t it be great if your business was on the first page when those users search for keywords and phrases that relate to your business? LaunchDM can help.
By implementing our proprietary search engine optimization (SEO) strategies, we can improve the chances for customers to find your business website before they find your competitors. But it’s not a “one size fits all” process.
Overdo the SEO and your site will be penalized. Do too little and no one will find your business on the web. SEO is a constantly changing game, and we pride ourselves on staying abreast of the many factors that affect search engine ranking.
The LaunchDM Difference
LaunchDM, established in 1997, is an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to help businesses reach customers through web, mobile & branding solutions.
Our proven SEO protocols combine strategic on-site techniques with exclusive off-site methods, and we can honestly say that our unique approach consistently delivers high placement in the search engines to meet the marketing strategies of our clients.
Those clients include Sweet Street Desserts, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world), Omni Cable, and Salesforce, to name just a few.
Tips for Choosing the Best SEO Company
Research their reputation.
SEO companies that really know what they’re doing will develop a good reputation in the industry. Look for professionals who are considered to be authorities in the field, who speak at industry events, and who have a well-established social media presence. SEO firms that produce great results should have formed long-term business relationships with clients who are eager to recommend them.
Ask questions about their methods.
The best SEO consultants are those who are straightforward about the methods they will use to boost your site’s rankings. Although some things will be proprietary, be suspicious of those who won’t discuss the tactics they use, why they use them, and when you might realistically expect to see results.
Don’t rule out digital marketing agencies.
SEO is no longer separate from other online marketing strategies. In fact, SEO, Pay-Per-Click (PPC) advertising, Conversion Rate Optimization (CRO), Social Media Marketing (SMM), content marketing, and related services can work as one seamless system to help you reach your long-term business goals, if and when you’re ready for them.
Watch for red flags.
If a basic technical SEO audit of your website won’t be part of their process when you hire them, keep looking. It’s important to know how well search engine spiders can crawl your site and index your content. Finding and addressing errors are part of basic technical SEO. Also, if the consultant guarantees great rankings, run the other way. SEO is not magic, and no search engine optimization company can guarantee high rankings for its clients.
At LaunchDM, we always prefer our clients to know exactly what we’re doing and why. When you’re ready to choose an experienced SEO company with the skills to address all of your on-site and off-site optimization needs and more, give us a call!