According to Google, four out of five consumers want search results to be customized to their local communities. If you’re serious about promoting your business in Reading, PA, consider implementing a local SEO strategy to reach your potential customers.
LaunchDM is an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help companies of all sizes and from all sectors tell their stories in today’s world. We’ve been busy crafting innovative strategies and creative ideas to get results for your brand across all channels since 1997.
We have vast experience working with both small and large local businesses, Fortune 500 companies, and businesses in virtually every industry around the globe. We’re proud to work with clients as diverse as Sovereign Bank / Banco Santander (one of the largest banks in the world), Salesforce, Sweet Street Desserts, and U.S. Boiler to name a few.
What is Local SEO & Why Do You Need It?
Local SEO is for location-based searches and helps potential customers discover your business. It’s extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain location.
The searches include certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the searcher and provides results from their area.
Implementing local SEO can help your business grow. According to research by Forbes, 95% of smartphone users have used their device to perform local searches. About 70% of them clicked to call the business directly from Google search results using their mobile phones and nearly 60% visited the business.
Since these leads are from people who are specifically searching for products or services that your business offers, you will enjoy a higher conversion rate.
The benefits of local SEO include:
- Since the majority of small businesses get most of their customers from the surrounding community, a good search ranking for local searches can help you build your customer base. Many non-locals also search for businesses like yours, and local SEO can help you capture that audience as well.
- The second most common reason people perform local searches is to find a specific product or service. By using local SEO tactics, you can better promote what you have to offer to potential local customers when they really need you. This makes local SEO both efficient and cost-effective.
- Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description). By using local SEO to get your business listed on as many quality online directory sites as possible, you’ll convert more leads into actual customers.
By investing in a strong local SEO campaign, you can maintain a highly visible presence in your community for your Reading, PA business. LaunchDM can help. Give us a call today!