The intricate channels that SEO-driven content builds for the sake of extending your company’s reach to farther and farther corners of the net are delicate constructs. Hiring a capable Reading, PA web development company to compile an expansive network of targeted keywords, ranking content, and formidable catalogues of interlinked blog articles strengthens your company’s image, but what happens if you find you need to migrate to a new platform? Without extensive guidance from a reliable partner, there’s a good chance that your cultivated SEO strategies will experience more than a few hiccups.
LaunchDM is an expert at implementing SEO-centric design, formulating websites based around comprehensive growth strategies that situate SEO as an engine of growth. Reaching the Google front page is the end goal, but there are hurdles that must be addressed and overcome before getting there, large-scale migrations notwithstanding. Reinforcing and planning a detailed long-term plan to ensure your SEO content remains continually relevant just so happens to play to our strengths as a web development company.
Ensuring Your SEO Content Survives the Merge
The issue with changing eCommerce platforms is that it’s a big job to do. There’s data to move, infrastructure to redesign, an interface to coordinate, and, of course, content to export to your new home. Your SEO ranking cna be an overlooked portion of the move. After all, it’s not like the content is going to change just because you’re switching platforms?
Remember that, though. You’re switching platforms. You’ve spent time building and orchestrating your current Google ranking through careful administration and strategy. However, once you move your website, that shift may suddenly cause you to lose that carefully built domain authority. Without careful management, a new platform may also mean a fresh start.
There are steps that LaunchDM can take to ensure all your hard-earned SEO work remains intact, including:
- Carefully transfer all metadata
- Build a 301 redirect map
- Taking inventory of URLs and take stock of all changes
- Pick out what won’t be migrated
- Perform an SEO audit
The bottom line is that, like all complicated procedures, ensuring that you keep your Google ranking and SEO catalogue in proper shape takes time, diligence, and patience. You wouldn’t ask a surgeon to rush through a surgery. In the same fashion, LaunchDM takes a professional, calculated approach to your migration in order to secure every facet of your organization.
The SEO Powerhouse
Hitting all the SEO parameter requirements is a moving target. The algorithm that determines any given website’s ranking is constantly changing, shifting, and evolving as it incorporates and processes more and more data, determining which companies are more relevant than others. SEO content is a valuable resource, but it takes a lot of work to maintain.
Thankfully, LaunchDM has been working with SEO for over two decades. It’s our bread and butter, a field that we specialize in for assisting your company’s scaling and growth. It’s not magic, it’s a tried-and-true method that, given time, can deliver reliable results for any company competing for a top Google spot.
Launch DM is a Reading, PA web development company that is proud of its history and work ethic in the SEO field. It’s a skill and passion that we look forward to sharing with our partners for every project. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.