Professional search engine optimization services from LaunchDM, the top SEO agency in Reading, PA, will help you market your business on the Web in a cost-effective way.
LaunchDM is an international dynamic media studio in Reading, PA that combines masterpiece designs with industry-leading code to help companies of all sizes and from all sectors tell their stories in today’s world. Since 1997, we’ve been crafting strategies and ideas that accurately reflect your brand and get results across all channels.
Search engine optimization focuses on organic (unpaid) search results. It’s a cost-effective way of getting to the top of the search results when a user searches for keywords related to your business. SEO can be done onsite and offsite to enhance the visibility of your website.
There’s no one-size-fits-all approach to SEO. Our successful projects are crafted around the specifics of your business and your markets. LaunchDM has served all types of businesses, from start-ups and small businesses with big ideas, to Fortune 100 companies, globally recognized industry leaders, and more. We have the ability to deliver real solutions that will give your site the best chance of showing up at the top of the page.
LaunchDM has provided world-class SEO services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world) and Salesforce, to name just a few.
Three Key Elements of SEO
- Quality Content
Become an expert and Google will reward you with more traffic. If you sell cooking utensils, write articles on different cooking tools or about how to use them in specific recipes. When Google determines that your site is an authority on cooking utensils and food-related topics, they will deliver visitors to your door. But quality content goes beyond simply publishing it on your website. It also needs to be optimized from a technical SEO perspective. Best practices dictate that a web page should load in 1 to 2 seconds. If it takes too long for your pages to load, your site will rank lower than the websites of your speedier competitors and your traffic will suffer.
- Quality Links
To send Google the message that your website is a high-quality resource that deserves a high ranking in organic search results, you will want to earn some links from other websites back to your own site. But not just any links. They should be from established, highly trusted sites in your industry or niche. Using the cooking example above, a link from Guy Fieri or Gordon Ramsay will have much more weight than a link from a cooking blog that’s been around for only a few months. Not only do these links help introduce external readers to your content, but they can solidify your reputation on the web.
- Social Media
Whether or not social media directly influences the ranking algorithms of Google and Bing, it can get your site in front or more eyeballs. And social media can give your business an additional platform to interact with customers, build your brand, and create a community, all while driving traffic to your website. The strategy can vary for every company depending on its target audience, but social circles today heavily influence purchasing decisions, so a social media campaign may be a smart tactic.
If you are looking for the top SEO agency in Reading, PA, LaunchDM can help you develop a comprehensive strategy that takes advantage of all available opportunities. Call us today to get started.