Can hiring an SEO expert increase the traffic to your business in Reading, PA? Yes! While you may understand search engine optimization, the right agency can often find the holes in your current campaign and help you develop a stronger online presence, boosting your traffic in the process.
At LaunchDM, we’ve specialized in SEO and other search marketing services since 1997, developing creative marketing strategies and innovative ideas that help build businesses.
We work with small and large local organizations, Fortune 100/500 companies across the nation, and businesses in virtually every industry around the globe. We’re proud to count companies like Sovereign Bank / Banco Santander (one of the world’s largest banks), Sweet Street Desserts, Giorgio Mushrooms, Jonathan Green, Inc. and US Boiler among our satisfied clients.
What is SEO & Why Does Your Business Need It?
Search Engine Optimization, or SEO, is one component of Search Engine Marketing (SEM). It is a technique that incorporates keyword phrases that are relevant to your products and services into your website content, advertising, marketing collateral, social media posts, and everything else you publish, to help visitors find you on the Web.
When search engines like Google “see” those key phrases, they analyze your content and the links you’ve earned from relevant, high-quality sites and other factors to determine if your business is an “authority” in your industry. If your site has been properly optimized, Google will reward you by promoting you to the top of its search results.
SEO focuses on organic (free; unpaid) search results. It can be an exceptionally cost-effective way of reaching the top of the search results when you use the right methods.
If you’re wondering whether SEO is worth the effort, consider these facts:
- Email and search engines are the top two activities people engage in on the Web;
- 89% of customers begin their buying process with a search engine;
- 75% of people who use search engines say they never scroll past the first result page;
- The top result on the page generates about 30% of all organic search clicks, while the results in the 2nd through 4th slots get a combined share of 63%;
- Organic search drives 51% of all visitors to both B2B and B2C websites, while paid search (PPC) drives 10% and social 5%;
- 96% of smartphone and tablet users are researching and buying via their mobile devices.
Clearly, search engines are the #1 way to drive traffic to your website, and the better your rankings (mobile and otherwise), the better the results.
LaunchDM has an in-house team with extensive expertise in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. If you are considering an online advertising Pay-Per-Click (PPC) campaign or you need to have your mobile site SEO-optimized, we’re here to help.
Of course, the work isn’t over when you reach the top of the search results. To stay there, you’ll have to provide value to searchers with a steady flow of fresh content and online interaction. We can also help you implement a strategy to maintain your great rankings.
Consider the expert team at LaunchDM for your SEO work, and your Reading-based business can begin to reap the rewards. Call us today at (610) 898-1330 for a free consultation!