If your company is looking for reliable, affordable advertising agencies in Reading, PA, consider adding LaunchDM to your short list.
At LaunchDM, we understand that the way you present your business to the marketplace will affect the type and amount of business you attract. Since 1997, we have put the collective energies of our team into crafting strategies and creative ideas that accurately reflect your brand and get results across all channels.
Analyzing Advertising Results
Today’s consumers are smart, connected and social… and endlessly bombarded by ads. Because we’re passionate about the success of our LaunchDM clients, we think it’s more crucial than ever to communicate their brand stories in unique and creative ways to avoid adding to the noise.
This means, of course, that we have to know precisely how all of the components of a comprehensive marketing campaign are working together to drive sales, as well as what will happen if any one of them is adjusted.
It used to be that marketers could measure the success of each advertising medium (TV, print, radio, online ads) independently from one another. But today, those ads interact across media, often with unexpected results. Do you know what would happen if your company shifted 10% of its TV ad expense to online PPC?
This is where LaunchDM’s predictive analytic capabilities come into play. Equipped with our detailed findings, many businesses have been able to reallocate their advertising expenses and increase sales without spending one extra dollar.
Enhancing SEM and SEO Strategies
Different agencies have different approaches to SEM (PPC) and SEO campaigns. At LaunchDM, we can use one to make the other one better, enabling us to deliver a better digital marketing strategy for your business.
If you think about it, the goal of both SEO and PPC campaigns is to attract more users (buyers) to your website instead of to your competitors’. While SEO and PPC are very different methods, using them together to increase your exposure in search results can give you a better chance of controlling where the user ends up.
Leveraging Social Media
Social Media Marketing (SMM) plays another crucial advertising role, and presents a unique opportunity to leverage both social media and search channels to help grow your business.
The fact is, billions of people use social media every day. They don’t just want to read facts on a website; they are looking for a human connection to your brand. Social media allows companies to become part of the conversation and strengthen their relationships with consumers. Tapping into this massive audience can open your business up to thousands, even millions, of potential leads.
Not only can SMM help drive traffic to your website, it can also help improve your SEO campaign. If your social media content is getting good buzz, your site will typically enjoy higher search engine rankings.
In fact, Google and Twitter recently announced that they are working together again to index tweets in real time. If your business improves its engagement with consumers on Twitter, you may have an opportunity to use Twitter to increase your presence in Google’s SERPs.
Although evaluating advertising agencies in Reading, PA can be a daunting task, we hope you will get in touch with LaunchDM to find out more about how you can reach your customers with the help of our innovative web, mobile & branding solutions.