When it comes to making a real impact online, an enterprise’s ecommerce website has one of the biggest opportunities to convert visitors into customers. As a key touchpoint between your business and potential buyers, your website tells them a lot about who you are and the quality of the products or services you offer. That is why investing in high-quality ecommerce website design in Reading, PA is so important — it can deliver tangible results for your bottom line. Not only does it give first impressions that make all the difference in conversions, but also provides better usability, more effective product/service promotion, and essential insights into customer behavior.
LaunchDM is a premier provider of ecommerce website design services, with experience designing and building websites for established businesses in Reading, PA and beyond. Our team creates custom-tailored sites that capture your company’s unique personality while still providing a functional user experience. We combine the latest web design trends and technologies to help you create an engaging online presence that meets the needs of even the most discerning customers. We also utilize search engine optimization (SEO) best practices in order to give you maximum visibility online, so potential buyers can find your products or services quickly and easily.
What Features Should an Ecommerce Website Have?
Ecommerce sites have the built-in goal to perform retail transactions through a digital interface. It’s an important distinction from other sites that focus on education, entertainment, or communication. To ensure a successful outcome, an ecommerce website should include multiple features that make the buying experience intuitive, secure and convenient for customers. Designing an ecommerce website that’s suited to fulfilling your brand’s goal and vision always needs to start with a solid foundation, including key features and tools to help improve the customer experience.
Secure Payment Gateway
Your website needs a secure payment gateway to process and complete payments from customers. This is the essential component of any ecommerce site, providing an encrypted connection between your website and the bank processing the transactions.
User Accounts
A user account feature allows customers to save their information for faster checkout on future purchases, and also gives them control over their shopping history, order tracking, and more.
Product Management System
An effective product management system should be included to help you easily add and organize products within your online store. It should also provide product information, pricing and inventory management, as well as other features to help you manage your ecommerce business.
Intuitive Navigation
Your website should also have a customer-friendly navigation system that makes it easy to find the products and services they are looking for. This includes filtering options, search bars, category organization, and more.
Digital Marketing Solutions
An ecommerce website should include tools to help you generate more sales and reach more potential customers. This includes search engine optimization (SEO), social media integration, targeted email campaigns, and other digital marketing solutions that can help increase visibility online.
Working with LaunchDM gives you access to a suite of ecommerce website design services in Reading, PA that provide all these features and more. Our team can help you establish an online presence that attracts potential buyers, converts leads into customers, and increases your bottom line over time. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
