An effective logo is an integral part of a comprehensive marketing solution. The design tells the story of your Reading, PA brand and helps generate customer loyalty.
Your brand says who you are as a company, what you believe in and how hard you’re willing to work. Your logo is the symbol of that brand. It’s your family crest, your insignia, your coat of arms.
LaunchDM excels at graphically interpreting what your company is all about. We are passionate about capturing your company’s essence with a unique custom logo that will be distinctly and unmistakably yours.
LaunchDM, short for Launch Dynamic Media, is located in Wyomissing, PA. We are an international creative digital marketing studio that combines the masterworks of our fine artists with the exceptional code of our developers, to help companies reach customers through web, mobile & branding solutions.
The Logo Design Process
- Discovery: The first part of our logo design process involves discussing your company’s goals, purpose, and corporate identity. Our team will discuss the project with you at length to understand where you intend to use the logo, on what scale and in what capacity. Who is your target audience? Have you already established a color scheme or style, or are you looking for a brand new visual identity?
- Research & brainstorming: Now, the team will want to learn more about the products or services your brand offers, your target market, and who your competitors are, both direct and indirect. We’ll want to identify market leaders in your industry. Great logos are unique, and our goal is to create a unique and different logo for your company. These are just a few of the things that will inform the design and help the team create a logo that sets you apart from the competition.
- Conceptualization: At this stage of the creative process, the team will sketch their ideas and concepts, and visual symbols and shapes will begin to take form. The experts at LaunchDM share a passion for shape, color, words and text fonts, and digital implementation will bring the ideas to life. We’ll create a number of drafts and present them to you for consideration. Often, we will deliver them contextually, to help you envision how they will look on a piece of collateral.
- Feedback & delivery: Based on your feedback, the team will make changes and refinements until you are completely satisfied with the final product. The final step is brand identity development using your new logo design.
The entire logo design process begins with your voice and input and ends with a well thought-out marketing solution. Whether you ultimately decide on something that’s simple or elaborate, your logo will be versatile and usable on a variety of platforms – websites, online publications, business cards, letterhead, brochures, outside and indoor signage, and even commercial products.
LaunchDM is committed to creating a memorable logo design for your business in Reading, PA, that will attract a strong following. We have the solid skills you’re looking for to help you stay ahead of the competition. Get in touch with us today to find out how we can help!