Online advertising is like a digital billboard and PPC advertising, when done the right way, can put your business in Reading, PA up in lights. It’s essential, however, to choose a company like LaunchDM with the expertise to handle the obstacles and deliver a high return on your investment.
LaunchDM is an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help companies of all sizes and from all sectors tell their brand stories in today’s world.
We’ve provided web design, SEO and SEM services for hundreds of clients, small and large, in many different industries, including Sweet Street Desserts, Carpenter Technology, Sovereign Bank / Banco Santander (one of the world’s largest banks), Omni Cable, and Salesforce, to name just a few.
Online Advertising Can Deliver Fast Results
In comparison to organic SEO, which can often take three to six months or longer to produce results, pay-per-click advertising (also called PPC, SEM and Paid Search) can produce results quickly. But you can easily overspend and end up with little to show for it if you bid on the wrong keywords or focus on the wrong audience.
Expert PPC campaign management from LaunchDM is the solution. We’ll help you choose keywords that will generate the highest traffic for the lowest cost. We’ll track and adjust your campaign for optimal performance. We’ll use real-world data to demonstrate the return on your investment. Learn more about our process below.
How LaunchDM’s Paid Search Process Works
To ensure that your PPC campaign will meet your business goals, the LaunchDM process includes:
- Campaign Architecture: Once we’ve worked with you to gain a clear understanding of your business, product, industry, customers and goals, LaunchDM will develop a custom campaign package to help you precisely target ads to your various audiences.
- Keyword Research: We’ll identify the keywords and phrases we believe will deliver the most relevant traffic to your site and encourage your target audience to take the action you want them to take. We’ll also research the keywords and advertising tactics your competitors are using as well as search queries from your website data.
- Bid & Budget Management: Your bid helps determine your ad’s placement on the search page. Once you’ve decided on a monthly budget, we’ll handle the bid management process to help you get the best bang for your buck.
- Ad Copy & Landing Pages: We’ll create relevant, well-written ad copy that encourages visitors to click through to your site and landing pages that optimize conversions, testing them as your campaign rolls along.
- Test, Refine, Report:The LaunchDM team will closely monitor your PPC campaign to find out what works and what doesn’t, and refine the process to get the best results. We supply reports on a schedule that we set up with you (typically weekly or monthly).
To learn how our PPC management services can increase your website traffic and boost sales for your Reading, PA company, contact LaunchDM for a free consultation. We can help you build a powerful Internet marketing program.