Keyword Research

Think of keyword research as market research for the 21st century. Does your product or service show up on the first page of Google? Identifying the right keywords will improve your search rankings, generate more traffic to your site and increase conversions. Good keyword research requires creativity, a variety of reliable tools, and a disciplined approach. It also takes a lot of data and a system for compiling all that information into a cohesive strategy. We use multiple data services along with our own proprietary tools to find the most profitable keywords in your market, some of which you may never have thought of.

Armed with a good understanding of your business, your products/services, your goals and your competition, we examine the monetization potential of keywords in your industry with an eye on volume, popularity, commercial intent, seasonal fluctuations, and so on, looking for those key phrases that will deliver the most lucrative traffic. In our opinion, keyword research is the most critical element in successful search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. When used correctly, it provides a road map for website design and for developing their content.

LaunchDM can help you weigh keyword opportunities and uncover where to focus your priorities to keep your campaigns on track.