LaunchDM has been providing social media marketing services before it was even popular. Remember the forums and BBS boards of old in the days before Facebook and Twitter? Well, LaunchDM was successfully helping businesses market themselves all the way back then too. Not just businesses based here in Wyomissing and Reading, Pennsylvania. All across the country and in fact the world. We’ve been doing this a long time and our expertise shows in our results.
Social media marketing is all about relationships. We mix in it every day. We understand it and embrace it as a necessary component of almost any company’s web presence.
This doesn’t mean merely placing a Twitter icon on your home page and, Voila!, you’re in business. And what’s the point of linking to your Facebook, Twitter or MySpace page if there’s nothing interesting there? If you choose to incorporate social media into your overall marketing plan it should become a major piece of your communication package or you simply shouldn’t do it.
Many agencies view social media as just another channel. They put it in play and churn out finely crafted message to the masses. But they don’t see the forest for the trees. Social media optimization gives businesses an opportunity to get back to the basic building block of communication: the ENERGY that comes from interaction, participation, and collaboration.
To seize these opportunities for your business, we think the most important skill is to listen. Determine who your target audience is and what they care about. Only then can you know what to say. To listen is some of the best marketing advice we can give you, and it can generate more traffic to your web content (brand) than you thought possible.
If you do it right and take it seriously, you can become part of “the conversation” instead of sitting back and wondering what all of the hubbub is about. If the only time you get involved is when you want someone to take an action on your own behalf, you will waste its huge potential. Listen more than you talk, and give more than you expect to receive.
To reap the most benefit from your social media marketing campaign, we offer the following best practices:
- Develop a plan
While this may seem like a no-brainer, a lot of businesses take a haphazard approach to social media. Take a step back and think about how you want to interact with your audience, how you’ll measure your successes and failures, and how you plan to make adjustments to stay on track toward your goals.
- Give your audience good value
Your social media marketing efforts will get the best results if you think of your interactions as more than a sales pitch. Today’s audiences are smarter and more cynical. You will lose their attention if you claim that your Facebook page is there to help them and answer their questions, but you use it just to sell, sell, sell. If you invest the time in building relationships and focus on causes, events and ideas that are important to your target audience, they will beat a path to your door.
- Be creative.There are many ways to build brand loyalty through social media, such as contests, surveys, free product reviews, and so on. Find innovative, enjoyable ways for your audience to participate and they will become lasting, trusted customers and eager evangelists for your brand.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. When you’re ready to get your feet wet with social media marketing in Reading, PA, give us a shout.
Social media marketing for businesses here in Reading PA. We’re ready to help you market your business on the social web. Are you ready for more business and sales? Let’s do this.