Mobile app revenue is expected to reach $70 billion globally by 2017 with more than half of that figure attributable to non-games apps according to Digi-Capital, an investment bank for mobile apps and games. If you need a mobile solution for your business, consider LaunchDM’s mobile app development in Reading, Pennsylvania.
LaunchDM has been developing elegant solutions for the web since 1997. We can help your business capitalize on today’s growing trends in interactivity, rich media, mobile and more. Our in-house team has expertise in all of the leading web technologies and a proven track record for creative front-end design and technical back-end programming that will refresh your brand and engage your audience.
There are essentially two types of mobile applications – native apps and Web apps, and the type you choose will depend on how you intend to use it.
- Native apps
Built specifically for a specific mobile device and are installed directly onto the device. These are the apps that you download from the online app marketplace, such as from Apple’s App Store or the Google Play store for Android devices. Native apps tie into the mobile device’s hardware and software, making them faster and more powerful.
- Web apps
Essentially HTML5 websites that have been built with mobile devices in mind. The user interface, buttons, controls, layout, etc. have all been optimized for use on a smartphone or tablet. Rather than downloading them, users access them with the mobile device’s Web browser and, unlike native apps, users don’t have to continually update Web apps on their devices.
Here are a few questions to ask yourself if you’re thinking of developing an app:
- Who is your target audience? What percentage uses smartphones and tablets, and what are their preferred devices? How inclined will they be to download your app?
- Do you plan to monetize the app and offering in-app advertising and/or subscriptions? Apps you create for brand marketing purposes are generally offered free of charge.
- Do you need a single-platform or multi-platform app? Single-platform apps will work only for one particular platform. For instance, an iPhone app will work only on an iPhone and nothing else. Multi-platform apps are more complex; however, it is possible to develop multi-platform apps with rich functionality that will increase the reach of your brand.
With more than 1.5 million apps available across iOS, Android, and Windows platforms, the vast majority of them get lost in the shuffle. We understand what users want. We have the expertise to build mobile apps that succeed and that can scale to your business’ needs, no matter how large.
When done the right way, mobile can open new doors for your brand. With so much competition in the market, it’s more important than ever to capture users by offering them a unique mobile experience that will enhance their everyday routines.
Of course, building a mobile app is a big accomplishment, but you’ll also need a marketing strategy because an app is nothing without users. We can help you get your app noticed and optimize it to stand out from the crowd.
If you’re thinking about what a mobile strategy could do for your business, call LaunchDM’s mobile app development team in Reading, Pennsylvania today to discuss what you have in mind!