Search Engine Optimization (SEO) is about improving your rankings in the major search engines, such as Google and Bing. The concept may be simple, but it’s a rapidly evolving field that often seems as mysterious as voodoo. LaunchDM provides SEO in Reading, PA for local clients as well as a number of high profile clients who compete on a national and global playing field.
We’ve developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach delivers unparalleled results. If, like most people, you think SEO is too technical and complex to comprehend, we can help. We love SEO and can help you do the voodoo that we do so well.
Your website is a great marketing tool, but marketing your business through SEO is just as important as the way your site looks and functions. Failure to optimize your site is like writing a great book but never publishing it. No one will be able to find it or buy it. When people use a major search engine to look for products or services like those you offer, you’ll want them to find you before they find your competitors.
What is Search Engine Optimization anyway?
Google (and other search engines) promotes the websites it considers to be “authorities” to the top of its rankings. It does this primarily by analyzing the content on the pages and looking at the links the site has earned from other high-quality, relevant sites in its industry or niche.
Gone are the days that you could build thousands of random unrelated links back to your website and see your site rise to the top of the search results. Today, poorly executed SEO by agencies using unethical techniques can actually get your site penalized and completely removed from Google. Bad idea.
What does Google like?
Google controls a 68% share of the search engine market, so ignoring them can be detrimental to your business in the long run. Here are just a few of the things they are looking for:
Google loves up-to-date websites and fresh, new content. If your footer’s copyright date still says ©2005, don’t expect great results. Update the site and add something new to it on a regular basis – a new product, a new page, or a new article. Google is a happy camper when its robots crawl a website and discover fresh material to add to their database.
Write about the products or services your business offers. Become an expert and Google will reward you with more traffic. If you sell pet birds, write articles on different breeds, proper bird feeding, or about training parrots to speak. When Google determines that your site is an authority on birds and bird-related topics, they will deliver visitors to your door.
Is your website too slow? Does it take forever for the pages to load? Not only is this aggravating to potential customers, Google likes speed. If their complex mathematical algorithms determine that it takes your pages too long to load, your site will rank lower than the websites of your speedier competitors and your traffic will suffer.
Never depend on SEO alone, however, for the growth of your business. We think it’s crucial to market your business in a variety of ways, both online and offline, and we offer a variety of client solutions. Whether your Reading-based business is considering an online advertising Pay-Per-Click (PPC) campaign or you need to have your existing website SEO-optimized, we’re here to help.
SEO in Reading, PA – it’s how you found us.
For more information, here are some additional links that may be of interest: