Today, the majority of trade show attendees expect some kind of digital interaction, whether it’s through your website, a social network or an application. If you need booth or exhibit design ideas in Reading, PA or anywhere else in the country, LaunchDM is ready to help.
When you invest in that small space on the show floor, you have a golden opportunity to tell attendees about your products and services, who you are and what you do. Your booth staff and sales team can also use your digital walls, flat panel touch displays, and interactive kiosks to walk through their sales tracks. In a nutshell, your booth is your company, and you should be taking advantage of attention-grabbing digital trade show media for your business.
LaunchDM is an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to help companies reach customers through web, mobile & branding solutions. First impressions count, and we are passionate about making your business look good.
Over the past 17 years, we’ve developed a proven track record for our expertise in interactivity, rich media, mobile and more – from visually stunning Flash to 3D animation to digital signage. Our digital strategies and technology tools can help you deliver a more personal and hands-on view of your brand or product and engage visitors.
Our digital projects have included wayfinding signage for the Smithsonian National Museum of Natural History in Washington, DC (which won a DIGI Award in 2008 and a MUSE Award in 2009), an interactive trade show booth for Reading Bakery Systems, and a digi-wall for Sweet Street Desserts in Reading, PA, which featured an innovative interactive experience to showcase the company’s dozens of new products on 70-inch displays with touch-friendly content.
Benefits of Digital Trade Show Media
Integrating a digital experience into your trade show booth, whether it’s just a simple badge scan or lead generation app, has several benefits:
- Create memorable experiences –Touch screens and digital 3D models provide value to visitors by allowing them to learn about and interact with your products easily and quickly. If done right, you’ll leave a memorable impression on a prospective customer for months.
- Budget friendly –Digital signage, such as electronic picture frames, are an economical way to display product information, instead of using static graphics. They also save money in the long run because changes can be made in real time, and they can be reused from one show to the next.
- Reduced carbon footprint – Trade show attendees won’t have to lug around pounds and pounds of printed material, connecting instead via their phones and tablets and sharing with others. And you won’t have to print, pack and ship the paper all over the world. iPad apps can digitally house your collateral and share it via your CRM.
- Better analytics –Consider tracking technologies, such as RFID, NFC and other sensor technologies, to gauge visitors’ interactions and behavior, as well as to trigger the information you display on screen. It’s a great way to track your ROI and generate future strategies.
Expand Your Reach
Trade shows offer big benefits to businesses of all sizes and can be one of the most cost-effective sources of leads and sales. As a multi-dimensional agency, LaunchDM can help you reach your customers through the power of digital and customize each experience to make it unique. Our services include:
- Product Demonstrations
- Interactive Product Catalog Apps
- Multi-touch and Responsive Surfaces
- Interactive Kiosks
- Custom Touch Screen Programs
- Motion Graphics & 3D Animation
- Photo Booths & Social Sharing Stations
- Audience Polling & Survey Tools
- Advanced Analytics & Tracking
- CRM Integration
- Custom iPad and Tablet Apps
- Graphic Design & Production
- Website Design & Development
- Windows, iOS and Android Capabilities
LaunchDM can put digital media to work for your trade show booth design. Our full-service studio in the Reading, PA area offers intelligent, nimble solutions for customers throughout the U.S. across a wide range of industries. Get in touch today!