Someone has to rank on the first page of Google, and it may as well be your business! With expert SEO services from LaunchDM in Reading, PA, you can experience extraordinary results and a great return on your investment.
LaunchDM is a creative digital marketing studio that has served global clients since 1997. We are a small and agile creative team of professional developers, designers, and strategic marketers who leverage digital to help our clients increase revenue, reduce costs, and improve efficiencies.
How SEO Has Changed
Just 10 years ago, there were about 75,000,000 websites in existence. Today, there are 1,716,956,000 (see internetlivestats.com). Not only has competition grown, but people are searching in new ways.
Instead of just two or three keywords, they are using “natural language search.” For example, instead of searching for “Wyomissing eye doctor” and weeding through results that may or may not be relevant, the user might type “How do I find an eye doctor in Wyomissing who does cataract surgery?”
The primary reason for this is that searchers are using tools on their mobile devices to speak rather than type their search inquiries. By providing more detail, searchers find what they want faster. But it’s also great for your business.
Check out the differences in these Google search results:
- Pennsylvania eye doctor = 73,200,000 results
- Wyomissing eye doctor = 79,700 results
- Wyomissing eye doctor who does cataract surgery = 33,200 results
If you are a Wyomissing cataract surgeon, incorporating more relevant phrases in your content will bring you more traffic from people who want exactly what you are selling.
Our Approach to SEO
LaunchDM has a unique approach to SEO. Our Director of SEO/SEM has decades of experience in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need.
First, we take a look under the hood to fully understand your business objectives and the things that make your brand unique. We analyze how well search engine spiders are crawling your site and indexing your content. Finding and addressing errors are part of basic technical SEO.
Once we understand what your target audience is looking for, we’ll carefully select the top keywords we believe are most important to the success of your business and work with you to refine them.
We have developed one of the most comprehensive keyword analysis tools in the industry and are happy to help you understand its value for your business. After discovering the optimal keywords for their businesses and industry sectors, many of our clients have enjoyed increases of 50% to 600% in their search engine traffic–in a single year!
Optimizing your site for search engines takes detailed planning and execution, and constant ongoing work to maintain or increase your positions. At LaunchDM, we use a wide range of state-of-the-art tools to build your company’s reputation as an expert or “authority” in your industry or niche. The result is that search engines will reward you with higher rankings and more traffic.
If you are looking for the best ways to attract more customers online, SEO services from LaunchDM offer search optimization and a wide variety of other cost-effective digital marketing services that can help. Contact us today!