Action, results, tangible evidence of a genuinely stellar company should hold more sway than words, pictures, and promises in an ideal world. Realistically, the quality of your website speaks a novel about your company, and partnering with a WordPress developer in Harrisburg, PA who knows how to revolutionize and innovate your online presence is essential for building a modern, compelling site.
When managed properly, a website is more than a company’s face. It’s an informational hub, a directory, a knowledge base, a support center, and a lead generator that collates an audience centered around your brand. The internet is an essential platform for everyone on the planet, and ensuring you’re capable of interacting with an influx of consumers, both frequent and infrequent, is a modern cornerstone for gaining a foothold in the digital age.
Everyone else is refining and expanding their online presence. You might feel like your company might get washed over in the ocean of vying products and services, but just because there’s a lot of competition doesn’t mean that they’re leveraging their website properly. LaunchDM has spent years refining our strategies and techniques to help you establish and grow your online presence organically.
SEO Optimization and Content Marketing
You want to be noticed, we get that. Trying to get that desperate breath of fresh air for your business is a position we’ve all been in or seen before, and we’ll help you through it. The first thing to do is to stop thrashing around, blindly throwing out marketing initiatives, advertisements, and expensive banner campaigns splattering across the internet. The new generations hate classic ad jargon, which is why you need to switch it up.
Think of it this way: you want to both magnetize and expand. To get those separate concepts started, you’ll need to start implementing SEO optimization strategies and content marketing campaigns.
Magnetizing Your Site
Granted, “magnetizing” isn’t an industry term that’s commonly used when referring to SEO, but bear with us for this one. SEO optimization centers around the idea of placing your website right in the viewing eye of an interested demographic. How’s that done? Well, what’s the most popular search engine on the block?
Google. Reaching Google’s front page draws people to visit and interact with your site, leveraging high-profile, frequently searched keywords associated with your company’s industry and niche of expertise. Implementing relevant SEO key terms in a large enough amount helps create long-term organic growth strategies by “magnetizing” new consumers to your neck of the woods.
Expanding with a New Form of Branding
Like we said before, the crowd of people who grew up with the internet as a part of their daily lives aren’t too keen on ads. Years of annoying pop-ups, loud commercials, and endlessly long interruptions have left an impact. That’s why content marketing specializes around creating valuable, tailored content directed at the reader without being overshadowed by an overbearing corporate message.
With content marketing, you’re providing an informational service that tells a story while establishing a brand image that speaks to the user. This can range from blog content on your site to videos causally viewed through social media. LaunchDM, as a WordPress developer in Harrisburg, PA, can help you provide a solution to customer pain points without shoving your company down their throat, reaching out naturally and healthily to the consumer. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.