When you become a recognized authority in your industry or niche, search engines will reward you with more traffic. But it can take some hard work. Having an elegant website with well-designed architecture and compelling content is still the best way to achieve higher rankings on search engines. LaunchDM has an innovative approach to SEO in Harrisburg that can help deliver exceptional results.
So, how does one become an “authority” online? About 1/3 of the work takes place on your website with high-quality content that your audience is compelled to read and share. The rest of it is about building relationships with potential customers. Engage and communicate. Communicate and engage.
Establishing yourself as a legitimate source of trusted information in your industry or niche has many advantages. Building trust with customers and prospect usually leads to more sales and referrals. It can also lead to an increase in natural links to your site from other respected industry sources. Google rewards authority sites with better rankings, which results in more traffic.
Here are a few tips on how to become an authority:
- Know your expertise.
Write what you know best. Answer people’s questions about your products or services. But be genuine. If you try to fake it, people will find out and your business will suffer. People do business with people they trust. When you give your brand a personality and take the time to help them find what they need, they will reward you with their confidence. - Know your audience.
Who are they? What do they want from you? How will they use your site? Can you provide what they need? If you know who your audience is and what they’re looking for, you can customize your content to keep them interested. - Create great content.
None of us wants to read or share boring content. To stand out in readers’ minds, shoot forexciting and inspiring content. If you’re not a writer, hire someone to do it for you. Provide guest posts to websites and blogs that are relevant to your niche and get your name in front of an established audience. - Teach someone how to do something.
If your business is well-suited to informational or instructional videos and you haven’t done any yet, you’re missing the boat. Consider posting “how to” videos to answer common questions in your industry. YouTube is a great platform for this. Users view 6 billion hours of footage every month, and Google loves the medium. The result will be more traffic. - Release a podcast.
All you need is a microphone and an interesting topic. Publicize your podcast on your website and podcast directories. This is a great way to put your brand name in the forefront of your audience members’ minds. - Leverage social media.
Engage and build relationships with other thought leaders and influencers on social media. Engage in conversations about important topics in your industry, and share the content you create on the social media networks your audience frequents. Sharing your knowledge helps build authority.
LaunchDM has a talented in-house team with expertise in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. We can help your business achieve “authority” status to reap the rewards of better search rankings and increased traffic.
SEO in Harrisburg – it’s how you found us!
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