Do you need a marketing agency to help your Harrisburg business take advantage of the latest trends? LaunchDM is an international digital marketing studio with a full range of services positioned to help clients achieve their current growth goals and prepare for future change.
For nearly two decades, LaunchDM has been delivering innovative web, mobile & branding solutions to customers such as Sweet Street Desserts, Reppert’s Candy, Jonathan Green, Inc., Pocono Raceway, Legacy Logistics, and more. Our goal is to help you map a path to success with a strong marketing strategy.
Here are a few of the ways we accomplish it:
- Define your product or service: What product or service you are selling? A clear understanding of what your product is and how customers are using it will put you in a better position to fully exploit its potential when advertising and selling it. Defining it clearly can also help customers make informed decisions.
- Identify your target market: No business has the time or budget to market to everyone on the planet. Is your target audience too broadly defined? We’ll help you define your ideal customers in terms of geographic area, income, age, etc., and analyze which ones merit the time and expense.
- Identify your competition: Every business has some type of competition. Where is yours coming from? What is your unique selling proposition? What are the reasons customers might choose your product over those of the competition? Look also for a product’s intangible benefits, such as comfort and security, and consider value-added incentives.
- Develop awareness:If no one remembers that your business exists, they most likely won’t be buying from you. A general rule of thumb is that a potential customer must be exposed to your products and services between 5 and 15 times before they will think of it when they need something. Maintain a consistent presence to be sure your product stays on their minds.
- Build credibility: It’s not enough for customers to be aware of your product. They have to trust that you’ll deliver what you promise. Building credibility in your industry, with your prospects, and with your customers, is the most important thing you can do for your brand. Even the most creative marketing strategy won’t deliver the desired ROI if you are not believable. Avoid doing anything that may sabotage your efforts.
- Be consistent:Being consistent with your brand message, product quality, and customer service is more important than having the best product. The perfect example of this is chain stores; whether customers go to Chili’s Bar & Grill in Harrisburg, Baltimore, or Chicago, they know exactly what they’re going to get.
- Define your message: The words you choose are important. Every time you write something about your business, you either engage or disengage your customers. This is another critical marketing component to remember as you publish content on your site or communicate with your audience through social media channels.
LaunchDM is a marketing agency with solid skills that will keep your business in Harrisburg ahead of the competition. With decades of experience in web design and development, search engine marketing, SEO, paid search, mobile app development, and social media marketing, we can elevate your brand to a whole new level.