SEO is one of those popular buzzwords you hear in marketing circles that gets thrown around so often it almost loses its meaning. Any reputable graphic design company in Harrisburg will tell you that SEO consists of search-relevant keywords and phrases aimed at placing your website on Google’s first page. It’s important to keep in mind that graphic design can have a substantial impact on your SEO performance.
LaunchDM is a creative marketing studio that specializes in perfectly merging artistic integrity with software development. SEO is one of the most powerful tools you can have for putting your website in front of your targeted demographic. With an effective application of SEO keywords and phrases, your website can experience increased traffic, better conversions, and true audience engagement.
SEO and Graphic Design Integration
A major component of what makes a modern website work is how effectively you’re able to integrate SEO content with graphic design. What draws new visitors to your site? How do you keep their attention? How do you encourage your audience to explore your tabs, services, blog, etc.? Both SEO and graphic design are about visibility, but if their goals aren’t aligned, they may clash and create the opposite intended effect.
SEO has been evolving ever since it was first introduced, and will continue to evolve as it becomes increasingly prevalent and vital to your company’s online presence. Aligning your SEO with your graphic design content isn’t necessarily a new concept, but it’s often overlooked in favor of flooding your site with trending keywords. That doesn’t work as well anymore, so you need to favor quality over quantity.
There are several SEO rules your graphic designers should take note of when fleshing out your site.
- Create a mobile-first website design
- Prioritize readable content structures
- Internal (and External) Linking
- Include appropriate and complementary images
- Design user-friendly UI
Create a Mobile-First Website Design
When mobile users find your site, they should be treated to a website that’s formatted to function well within the context of a hand-held device. That means simpler organization, larger buttons, texts, and links, and frictionless interaction with your content. It should be friendly and easy-to-use, promoting better user experiences.
Prioritize Readable Content Structures
Establish a reliable, easily read template for your content to follow. Create clear headings, scannable content with a consistent visual hierarchy, and focus on the highlights of the text to let your audience take away the important pieces easily. The average internet user’s attention span is fairly short, which is why you need to keep your content concise and to-the-point.
Internal (and External) Linking
External links are useful for credibility and traffic purposes, but the real undervalued mechanic is internal linking. You’re essentially building an internal network of your content, a process that helps engage and guide users while helping web page indexing and increasing your rank on Google. Just make sure that you have plenty of internal content to work with to see genuine results.
Include Appropriate and Complementary Images
A picture is worth a thousand words. Giant blocks of text aren’t interesting to read through, which is why including graphics retains user interest while providing valuable information in packaged segments. Graphics, whether they be gifs, charts, photographs, or videos, help engage users while improving site ranking.
LaunchDM, as a premiere graphic design company in Harrisburg, possesses the experience, resources, and expertise to seamlessly merge SEO content with graphic design for your company. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.