What’s the psychology behind following through on a logo redesign? That in itself is a question without a definitive answer, since there’s no singular train of logic connecting every company’s motivations for a fresh look. Updating your logo design through a Harrisburg, PA graphic design company may be a result of wanting a fresh new coat of paint, or it could have as much depth as desiring a closer representation of your company’s image and history.
LaunchDM specializes in aligning your company’s experience, culture, and mission with how you’re represented through your logo. Every organization is subject to change, and as they change it may become apparent that your current logo no longer effectively conveys the right message you’d like sent to your customers and clients. LaunchDM employs highly skilled teams of graphic designers with years of experience to ensure the next iteration of your logo communicates the desired effect of what your business is all about.
How a Logo Redesign Affects Your Image
Frankly speaking, there may not have been anything wrong at all with your previous company logo. It may have hit all the check marks, speaking to a message and accurate representation of how you’d like your company to be perceived. Even with a design that supposedly met all the desired criteria, however, updating your image can further refine and innovate your image.
Contextualize your company’s holistic makeup; what elements of your organization do you want represented in your logo? Are you dedicated to recycling? Do you exude a welcoming, hospitality-focused environment? Do you want to show how dedicated your company is to your customer base’s well-being? Any aspect that you feel defines your company can be reflected in your logo, fostering a first impression that immediately impresses the essence of your company’s focus on the viewer.
Let’s take, for example, one of our clients: EthoSource. One of our rendered services was to refresh their logo, updating it to more effectively coincide with what makes their company unique. As a company that revolves around “recycling” office furniture, they wanted that aspect of their business to be emphasized in a concise image. Accomplishing that led us to model their image after the official recycling logo, mimicking bright, green colors to associate their brand with eco-friendly, efficient business practices.
Now, at a glance, you can get an idea for what priorities EthoSource holds close to their heart, and it’s a service that we can provide for your company as well.
Why Redesign Now?
Like we were saying before, there might not have been anything wrong with your previous logo, but it may have gotten… stale. Refreshing your logo carries several benefits, including:
- Attracting new attention to your brand
- Modernizing your image
- Raising awareness for a cause
- Approaching new markets
- Accommodating a complete company rebranding initiative
- Simplification for visibility
A new logo can be a breath of fresh air, inviting new clients and customers to interact with your business.
Creating a brand-new logo design for your company may be as simple as refining your current one, or it could be as comprehensive as designing an original concept from scratch. With our faculties and decades of premium career service, working with your company to mold a new forward-facing image for your brand is how LaunchDM creates exemplary logo design in Harrisburg, PA.
If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.