Today, your customers are online, and digital advertising and marketing agencies can help you shape and define your online reputation and adjust your messaging, visuals, and strategies to boost sales and secure the future of your Harrisburg business.
LaunchDM has been delivering outstanding solutions for the web for 17 years. We’ve established an outstanding track record of providing the creative front-end design and technical back-end programming it takes to guide your organization through the new and evolving technologies in the digital space.
In the timeless words of writer, professor, management consultant and self-described “social ecologist,” Peter Drucker, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
Your Website: Your #1 Digital Asset
At LaunchDM, we understand that websites are the heart of every good digital marketing strategy. They are the 24-hour communication channel that attract, engage, and convert your visitors into customers, even when your doors are closed.
Your website should definitely provide visitors with information about your business, but it’s no longer enough to offer them a glorified Yellow Pages ad. In fact, a Stanford Web Credibility Research study shows that 78% of consumers consider a website’s design as the most important factor when judging the business’ credibility.
Your website should be easy to find in an online search (which means you may need some Search Engine Marketing (SEM)), easy to navigate (some help with user interface design), offer a compelling message that engages your audience (a targeted content marketing plan), and calls to action that produce measurable outcomes (you’ll need some decent Web analytics).
LaunchDM specializes in imagining, designing and building exactly the types of websites our clients need in order to engage their customers, and we have the tools and deep expertise to make it all work.
We’ve implemented innovative web services and marketing strategies for clients in the most competitive online markets, including manufacturing, finance, food, sports, health, real estate, and more. Our success stories include Sweet Street Desserts, U.S. Boiler, Jonathan Green, Inc., Pocono Raceway, and Unique Pretzels.
Statistics also show that 4 out of 5 consumers use their smartphones and tablets to browse the Web and buy products and services. As the number of mobile devices and platforms grows, our responsive web design services will also be essential to your success. If the job involves pixels and bits, we can guide you through it.
Technology & Marketing
Throughout history, technology has changed the way marketers do their jobs and the way consumers respond. Long ago, only a small segment of the population could enjoy state-of-the-art technology. Today, technology changes faster than the speed of light and it’s affordable and available to nearly everyone.
The first magazine was published in 1741, but books and magazines didn’t become widely popular right away… why? It took advances in lighting technology in the early 1900s to make it more comfortable for people to read in their homes at night. Likewise, print advertising didn’t explode until the 1950s… why? Technological advances in printing made it more economical to print massive quantities of magazines. What a long, strange technology trip it’s been!
Whatever criteria you use to evaluate advertising agencies for your business in Harrisburg, we would be delighted if you would consider LaunchDM as a potential strategic partner. We can help you reach your customers through the latest in web, mobile & branding solutions.