LaunchDM offers proven search engine marketing strategies that can increase the leads and customers for your business in Harrisburg, PA. They are ethical, effective, cost efficient, and designed to build awareness of your brand on the web.
We are a full-service advertising agency and Internet marketing company that can help you build a new identity for your brand or reinvent an established brand. We’ve been developing marketing strategies and creative tactics that help build businesses since 1997.
Our experience working with small and large local organizations, Fortune 100/500 companies, and businesses in virtually every industry around the globe, allows us to offer a vast toolbox of skills that guide businesses through new and evolving technologies in the digital space.
For 17 years, we have implemented hundreds of successful marketing campaigns for clients large and small, such as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world) and Salesforce, just to name a few.
Search Engine Optimization
One component of search marketing – a crucial one – is search engine optimization (SEO). It can have a huge impact on your business but can be confusing.
In general, Google measures relevance by comparing the page content (the words on the page) to a searcher’s query, and it measures authority primarily on the number and quality of links a page has in comparison to its competitors.
Links are like votes, and they work in concert with other key elements to get your business elected to page one. Google promotes sites to the top of its rankings when it considers them to be authority sites. It’s our job to create the authority pages that help them find you.
Paid Search (PPC)
More excellent opportunities for your business may come from “pay-per-click” (PPC) advertising. PPC gives you precise control over when your ads are displayed, which makes it possible to attract those consumers who are conducting searches that signal their intention to buy. It can bring traffic to your site immediately but can be risky (and expensive) if not managed properly.
LaunchDM manages a multi-million dollar advertising budget for clients on the Google AdWords and Microsoft Search Advertising platforms. With a quick analysis, we can tell you if a PPC campaign would be a viable option for your business.
LaunchDM offers a comprehensive and holistic approach to SEM, which includes:
- Thinking carefully about your target audience; who they are and what they are looking for.
- Ensuring that every page of your website reaches customers with influential content during each stage of their decision making process.
- Establishing a well-connected presence for your business on all key social platforms (not just Facebook, Twitter and Linked In) and engaging with visitors.
- Providing you with data and analytics that ensure that results are tracked and measured for success throughout the course of our work.
LaunchDM can determine your goals, evaluate choices you’ve made in the past, and build an excellent strategy for your future success. We analyze and assess, and have the experience to know if a tactic is working or not. Can it be better optimized or is the channel just not right for your brand? This approach helps you avoid wasting time and resources on bad technology and enjoy watching your brand grow.
LaunchDM’s search engine marketing strategy focus on results for your Harrisburg, PA business: more leads, more sales, more conversions. Get in touch with us today to find out how we take your business to a new level.