How many times have you heard, “It’s all about the numbers”? Well, it’s good advice. If you’re not measuring important information about your website, like sales and conversions, clicks and page views, you’ll have a difficult time developing a successful growth strategy for your business. Web analytics are absolutely necessary for marketing your business online and offline. There are a number of good Web analytics tools available for dissecting every tiny detail of your traffic, and our analytics team uses them every day. With some of our largest clients, we’ve collaborated with the teams at Omniture and WebTrends for extremely thorough enterprise level performance metrics. For smaller budgets, we recommend Google Analytics. It’s comprehensive, robust, and free!
No matter what tools and analytical software are used;
You won’t get just an automated dashboard report
You won’t get just a quick phone call filled with technical jargon
You WILL GET meaningful information to tell you what’s happening and who’s doing it, such as:
- Traffic metrics
Find out how many visits you’re getting and which pages they like best, how long visitors stay (bounce rate), where your traffic is coming from (e.g., organic, paid, direct), which search engines and keywords they use to find you (Google, Bing, etc), and how much branded vs. non-branded traffic you are getting.
- Content Metrics
These metrics tell you which pages are popular, how often each page is visited, how visitors move through your site (or hit a dead end), and if you are meeting your goal of converting them into customers. In-page analytics, such as heat maps and click maps, can be enlightening.
- Audience Metrics
Use geographic analysis to find out if you’re effectively reaching your target audience. Learn which browsers, screen resolution and OS they’re using, and whether they prefer accessing your site on a desktop or mobile device.
- Social Metrics
Keep track of how successful your campaigns are in the social media world, how many people are sharing your pages and blog posts with their networks, where they are sharing it, and which social networks are sending business to your site.
At LaunchDM, we work side-by-side with clients for a few weeks to create a Website Analysis Protocol. This will determine which metrics will be reported (and why), who it will be sent to and how often. We’ll schedule regular progress meetings to discuss ongoing campaigns, brainstorm growth strategies, and make changes to the Protocol to be sure we always meet your needs. We will also deliver reports with different levels of detail to satisfy different layers of your organization.
We want to understand the ins and outs of your business and industry. We want to know every intimate detail about your website and its code, whether or not we built it, to understand how it impacts your business. The more we know, the more we can help. Numbers and statistics can be overwhelming, and our job is to help you understand what they represent and how they can point you toward success. When our clients are satisfied with the metrics and data they see, everybody’s happy.