There are a thousand and one ways to ensure you’re abiding by all the right SEO practices. Good keyword utilization? Check. Internal page linking? Check. Good titles, subtitles, and meta titles? Check. Getting ahead in the search rankings game is entirely reliant on what you do right and how you implement those strategies, but ensuring you’re avoiding common pitfalls is just as important. The best SEO company in Harrisburg, PA can help execute optimal traffic-driving campaigns without unwittingly sinking your own ship in the process.
Founded in 1998, LaunchDM has grown into the company it is today side-by-side with the rise of SEO online marketing strategies. Having extensive real-world experience, coupled with thousands of successful projects in our portfolio, we have the tools, techniques, and pool of exceptional personnel ideal for enacting the right solutions for growing your online presence.
Avoiding SEO Mistakes
SEO is a strategy defined by visibility. The higher you rank on Google’s search pages, the more traffic will be inclined to frequent your company’s site. While you might think that keyword stuffing every article that goes into your blog is all that needs to be done, crawlers are more sophisticated than to simply list your site because of an overabundance of keywords. Quality and quantity in conjunction are the principles that make SEO work; if you have one without the other, your SEO content pages will lose their momentum and impact.
Our organic growth strategies are based on creating custom, high quality content pages designed to get your site authentically recognized. If your current initiatives aren’t performing as well as you’d hope, chances are a few of the following mistakes are keeping you off Google’s radar.
Pay Attention to Mobile Traffic
Over half of your site’s visitors are using mobile interfaces to browse the internet. That’s a huge demographic you can’t afford to ignore by focusing solely on your browser-based traffic. Creating a welcoming atmosphere by providing intuitive, mobile-friendly layouts makes it easier for a hand-held audience to visit, interact, and navigate your site.
Know Your Target Audience
SEO is the customer’s voice. Why are these people visiting your site? Why are they taking the time to seek out your content? Why should they bother to interact with your company if you aren’t appealing to their wants, needs, and expectations? The fact of the matter is, you may understand your products and services in a way that’s entirely different from how your user base understands them. Migrating over to the user’s way of thinking and how to appeal to that mode of thought is integral to connecting with what actually makes your company pique your demographic’s interest.
Make a Roadmap
Just cranking out a whole lot of SEO material doesn’t mean much if you don’t know what you’re doing with it. Taking the time to plot out a strategy that includes how SEO filters into your blueprint for success means you’re only getting a fraction of the value out of it.
Publishing Unoriginal Content
Plagiarizing, copying content, and ripping concepts straight from the pages of competing websites does nothing to improve the integrity or presence of your brand. Everything that’s featured on your site has to be genuinely and authentically your voice.
With so much experience in our backyard, avoiding these potholes in SEO content campaigns is a huge reason why LaunchDM is the best SEO company in Harrisburg, PA. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.