Social media marketing in Harrisburg can open the doors of opportunity for your business and generate buzz for your brand. It gives you a chance to build name recognition, increase the reach of your brand, and connect with a larger audience.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. And everything on social media is trackable. Our unique analytical and reporting tools can help you monitor your social media activities and assess their effect on your website traffic, lead generation and product sales.
Here are a few of our frequently asked questions about social media marketing:
- What is social media and why do I need it for my business?
Social Media refers to channels that allow Internet users to connect, share and network online. These channels enable users to find information, read and share content, watch videos and connect with others in ways that were not possible before the Internet. Today, as social media has grown in popularity, 93% of consumers are relying on social media to influence their purchasing decisions. If you can connect with your customers and prospects, establish trust, and develop a good rapport, your brand can reap the rewards of social media.
- What is the difference between Social Media Marketing and Search Engine Marketing?
Social Media Marketing (SMM) is one component of Search Engine Marketing (SEM). It focuses on interactions between your business and its audience and the online promotion of your brand, products or services. SEM encompasses a variety of other internet marketing services, such as SEO, Pay-Per-Click advertising, etc.
- Are video sharing sites useful for social media marketing?
Video sharing sites, like YouTube, are extremely popular and give brands another avenue for promoting their products and services. Over 6 billion hours of video are watched per month on YouTube alone, and 40% of that traffic comes from mobile users. If your business has product videos, how-to videos, and other visual media of interest to potential customers, it can be uploaded to video sharing sites to boost your search engine rankings and deliver targeted traffic to your site.
- We handle our social media campaigns in-house, so why would we need you?
If you already have an in-house team working on social media, we can help you improve performance and efficiency and leverage different content types for maximum engagement. Social media can be time-consuming, so we can help you respond to customers and prospects. Since social media is one of our specialties, we stay on top of the latest trends and can develop new plans of attack as the process evolves.
Your business can take advantage of social media by stimulating conversation about your products or services, and establishing yourself (or your business) as an expert in your industry or niche. Regardless of the size of your business, social media can help you generate more leads and more sales, but it has to be done just right. If you choose to incorporate social media into your overall marketing plan, you should make it a key component of your communication package or you simply shouldn’t do it.
If you’re ready to explore what social media marketing in Harrisburg can do for your brand, LaunchDM can help.
Harrisburg businesses – are you ready to get social? Let’s do it! Call LaunchDM today.