A modern website is a catch-all, designed to conform to and address every need and request your user base may have for your company. Online shopping catalogues, blogs full of relevant content, directories containing your business’ history and reputation, details of all services rendered and more need to be accessible, intuitive, and welcoming for the average customer. For companies based in Harrisburg, PA, a web development company that has mastered the craft of building a cohesive, in-depth site has the potential to make ground-breaking waves with your company’s presence.
Attention has always been the name of the game in the business world. Who knows your company? How visible are you to the public? How easily can you be found? LaunchDM specializes in web development engineered to appeal to the user base while enabling organic growth strategies for increasing traffic and revenue. The ideal website, after all, should represent the best, most important aspects of what makes your company trustworthy, reliable, and superior to your competitors.
How Website Design Contributes to Traffic
For most newcomers to your organization, your website will be their first introduction to your business. Everything that they’re exposed to while using your site cements a first impression of their overall opinion on your company, eventually boiling down to the ultimate decision on whether or not they’ll pursue your services. Making that impression count goes a long way toward securing business.
The focal point is interactivity: how easy and intuitive is it to interact with your website? Everything must be keyed to the user, including factors such as internal linking, design flow, color scheme, logo design, and so on. Even miniscule aspects of your site leave an impact, and updating your website with a redesign can provide the perspective, time, and effort needed to cover all your bases.
Some standard tenements of web design that lend themselves to drive organic traffic include:
- Responsive design
- Site speed
- Clean code
- Content optimization
- Extensive blog portfolio
- Sharing features
Each is integral in ensuring your website is accessible, easily shared, and possesses the capacity for organic growth strategies through SEO to secure a greater ROI.
Prioritize What the User Needs
Responsive web design and site speed cover the core points of usability. If your users struggle to sort through your tabs, links, pages, and so on, they’re not likely to bother further interaction with your business. This extends across all devices, mobile or stationary, not limited to computers. Mobile compatibility is pivotal, as nearly half your users will access your page through a mobile device.
Clean code, SEO-optimized content, and sprawling blog posts help get your website ranked while engaging the user base. Google rankings determine how high your company’s website will reach on relevant searches. The goal is to be on the first page; anything beyond that drastically lowers your chances of scoring new traffic.
Ultimately, every new face that browses your site should be left considering why they should invest their time, energy, and commitment with you. There should be a reason why those share icons you place around your content should be used. Approachability provided in tandem with a guarantee of expertise, reliability, and affordable services are key features best provided by a Harrisburg, PA web development company that understands how to optimize your website.
If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
