Ready to update your website? Here’s what you need to know…
Updating your website to be more visually appealing and intuitive requires a great deal of thought, planning, and attention to detail. It’s a lot like a home renovation project…you wouldn’t want to begin without doing a little research and focused planning. Regardless of whether you are a small business or a large corporation, the key to a successful project is preparation and collaboration with your design and development team. Keep in mind that the effort you put in to planning will provide long-term benefits in the form of a customer-friendly design, sleek analytics, and a variety of methods for proactively growing your business.
As your website redesign project draws near, prepare yourself with the following considerations:
Set a realistic expectation for the amount of time your project is going to take. Website redesign carries multiple dimensions, involving experienced developers and professionals equipped with the best tools will help boost your marketing strategy above the competition. While the final website may take several weeks or even months to manifest, keep in mind that the long-term benefits are invaluable and will be well worth the wait.
Evaluate and rank your goals in order of importance. Deciding what is most important to you in your redesigned website helps keep the communication dialog open and assists your creative team in producing the design you have always envisioned.
Outline your company’s services and your target demographics (hint: use our Digital Planning Checklist as a guide.) This will help your creative team focus on what areas need expansion and further solidify the blueprint of your new website. Read more about why your website needs to be intuitive by clicking here.
Even before discussing the general outline of your new website, it’s practical to work internally with your own leadership team to brainstorm and outline fresh, relevant content to attract and retain visitors upon the project’s completion. Outline your featured content using our Digital Strategy Planning Checklist as a guide to list potentially attractive topics for blog posts, compile an album of photographs you wish to feature, and consider the most relevant words and phrases to describe your products and services.
Remember, website redesign requires attention to detail, aesthetic presentation, and practical strategy; each of these elements contributes to the ultimate success of your project. While the process may seem initially daunting, focus on staying organized by communicating openly with your team, and ultimately your efforts will result in the best online experience for your customers. Get more digital insights delivered straight to your inbox by signing up for our digital marketing blog.