Our design team helped give their logo a bit of a “refresh” in an effort to better represent their services and values. In addition, they also wanted to provide somewhat of an icon that could stand on its own, and one that their customers could easily recognize with or without their company name.
Since EthoSource is in the business of refurbishing office furniture, one of LaunchDM’s main goals was to somehow incorporate the “recycling” theme into the design of the new logo. As a result, we used the “e” from EthoSource and designed it in a way that we could add an arrow to the tail end of the “e” like that of the official recycling logo. To complement the “e”, we used fresh, clean colors to go along with the recycling “green” theme of their business model.