Search Engine Optimization

As search engines constantly tweak the importance of their ranking factors in an effort to deliver more relevant results, our SEO campaign strategies for creating attention, awareness and trust for your brand have to remain fluid and flexible. The consequences for failing to toe the line can be severe. For this reason, we believe you need an SEO company that:

• Understands how search engines ranking algorithms work
• Follows the history of search engine algorithm changes
• Is immersed on the bleeding edge of search and abreast of upcoming changes
• Has a proven track record with verifiable testimonials

Our Approach to SEO

Because SEO is so important to your business, we apply a variety of proven techniques to the process, such as SWOT analysis (to evaluate strengths, weaknesses, opportunities and threats) and SMART objectives (that are specific, measurable, achievable, relevant and time-oriented). These tactics keep our team on track and help them systematically execute your project to quickly achieve the maximum return on your investment while establishing long-lasting results on a broad scale.

The steps in each phase include:

Pre-optimization

Full review of website and Web analytics
Analysis of market and competition
Keyword research (with industry-leading tools and our own proprietary software)
Benchmarking and reporting

Execution

Implement page-by-page on-site optimization
Site-wide design and coding changes (if required)
Growth plan for the future
Strategy for ongoing content building
Strategy for off-site optimization

Ongoing Optimization

Off-site
Content writing
Analysis and reporting